The Highland Spring Flavours Range Features Two New Options
Michael Hemsworth — July 2, 2025 — Lifestyle
References: highlandspring & grocerytrader
The Highland Spring Flavours range has been expanded by the brand in the UK to offer shoppers a variety of ways to quench their thirst without losing sight of their craving for flavor. The still waters come in the new Lemon & Lime and Apple & Blackcurrant flavors, which are both achieved with spring water sourced from the Ochil Hills in Scotland. The flavored waters are each sugar-free and will help to quench thirst in a different way when compared to effervescent alternatives.
Marketing Director Nic Yates spoke on the new additions to the Highland Spring Flavours range saying, "We want people to think flavoured water, think Highland Spring. We know they are actively seeking to make healthier choices with ¾ of shoppers saying that Low & No Sugar is an important factor in their decision-making when buying a soft drink3. With water the fastest growing category in Soft Drinks4, it’s time to give everyone who values great-tasting, healthier drinks the chance to make their day fruitier with Highland Spring Flavours."
Marketing Director Nic Yates spoke on the new additions to the Highland Spring Flavours range saying, "We want people to think flavoured water, think Highland Spring. We know they are actively seeking to make healthier choices with ¾ of shoppers saying that Low & No Sugar is an important factor in their decision-making when buying a soft drink3. With water the fastest growing category in Soft Drinks4, it’s time to give everyone who values great-tasting, healthier drinks the chance to make their day fruitier with Highland Spring Flavours."
Trend Themes
1. Flavored Water Expansion - Brands are innovating with diverse flavored water options, catering to consumer demand for health-conscious yet flavorful hydration.
2. Health-conscious Beverage Alternatives - The rise in low and no-sugar drink alternatives highlights a shift towards healthier consumer choices, opening opportunities for novel ingredients.
3. Still Water Innovation - The introduction of flavored still waters offers a unique exploration of the traditional water category, tapping into new market segments seeking variety without carbonation.
Industry Implications
1. Beverage Industry - The beverage industry is seeing a surge in demand for healthier, flavored alternatives, prompting brands to explore novel flavor pairings using natural ingredients.
2. Health and Wellness - The health and wellness industry benefits from an increase in consumer interest towards low-sugar and additive-free beverage options, aligning with a broader wellness lifestyle trend.
3. Natural Products - Within the natural products sector, there is a growing emphasis on sourcing and promoting naturally-derived flavors, driving innovation in product development and marketing strategies.
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