Following the rise of non-alcoholic flavored seltzers, hard seltzer sales took off and became one of the fastest-growing alcoholic beverage categories in the world, and now many brands are creating herbal seltzers to speak to a different audience. For those who are seeking social beverages that don't contain alcohol, there are many emerging herbal seltzers that provide a different kind of buzz with THC and CBD.
Pabst Blue Ribbon's Pabst Labs creates products like PB High Seltzers with fun and refreshing fruity flavors and 10 milligrams of THC. Other options come from newly launched brands like Gem + Jane, which makes sessionable cannabis-infused beverages created for women, by women.
Many cannabis-infused, non-alcoholic seltzers favor bright citrus flavors, including combinations like lemon-lime, berry-lime grapefruit and lemonade.
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
