Pabst Blue Ribbon High Seltzer was launched last year as a non-alcoholic canned drink with five milligrams of THC and now, Pabst Labs is doubling down on the success of the product with all-new PB High Seltzers. The added PB High Seltzers boast 10 milligrams of THC and all-new flavors like Strawberry Kiwi, Raspberry and Mango.
After releasing its first High Seltzer in 2020, Pabst Labs found that consumers were "outspoken about their desire for a higher THC dose offering," according to Pabst Labs Brand Manager Mark Faicol. Notably, the new 10-milligram THC PBR High Seltzer is launching at the same price point as the original Lemon High Seltzer with half the amount of THC. Customers in California can find the High Seltzers via cannabis dispensaries.
What Makes This Trend Stand Out
- Higher THC in Beverages
- As consumers seek a stronger THC dose, beverage companies can develop new formulations to meet this demand.
- Fruit Flavor Infused Marijuana Beverages
- Marijuana beverage companies can develop new flavors to attract consumers and create unique product offerings.
- Non-alcoholic THC Beverages
- The market for non-alcoholic THC beverages can be expanded by introducing new products with different THC dosages and effects.
Sectors Adopting This
- Beverage Industry
- Beverage companies, including beer companies, can explore the market for marijuana infused beverages.
- Cannabis Industry
- Cannabis companies can expand their product offerings by developing new marijuana infused beverage options.
- Alcohol Industry
- As the trend away from alcohol consumption continues, alcohol companies can explore the marijuana infused beverage market to create new revenue streams.
