Mountain High Seltzer has emerged as Virginia's first legally distributed THC-infused beverage through a groundbreaking partnership with Hoffman Beverage and Virginia Eagle, an Anheuser-Busch wholesaler. This marks a significant milestone as the first collaboration between a hemp beverage company and mainstream alcohol distributors in the state.
Produced in the Blue Ridge Mountains region, these non-alcoholic seltzers contain a balanced two milligrams of THC and four milligrams of CBD per can. Derived from legal hemp sources, Mountain High Seltzer offers consumers a mild, fast-acting experience that begins within 10-15 minutes of consumption. The low-dose THC/CBD formulation provides an accessible entry point for cannabis-curious adults seeking mild relaxation without intense psychoactive effects, while the rapid onset time offers predictable results compared to traditional edibles.
Mountain High Seltzer is available in two flavor varieties — Wild Berry and Lemon Lime.
Image Credit: Mountain High Seltzer
Why This Trend Is Growing
- Thc-infused Beverages
- The creation of THC-infused beverages offers an innovative way to experience cannabis benefits through a non-traditional, consumable format.
- Mainstream and Cannabis Collaborations
- Partnerships between cannabis companies and mainstream distributors like Anheuser-Busch wholesalers are paving the way for cannabis products to enter conventional retail channels.
- Rapid-effect Cannabinoid Products
- The development of cannabinoid products with quick onset times provides a distinct advantage over traditional edibles, ensuring users enjoy predictable and controlled effects.
Industries Being Reshaped
- Cannabis Beverages
- The cannabis beverage industry continues to expand, meeting the increasing demand for alternative ways to consume THC and CBD besides smoking or edibles.
- Alcohol Distribution
- Alcohol distributors entering the THC beverage market highlight a shift towards diversification and embracing new product categories within established networks.
- Functional Beverages
- The functional beverage sector is experiencing significant growth as more consumers seek drinks that offer both refreshment and health benefits, such as stress relief and relaxation.
