Pabst Blue Ribbon Cannabis Infused Seltzer is a brand-new, non-alcoholic lemon seltzer that shares a dose of THC, all the while being low in calories and sugar. The new drink comes in a 12-ounce can and shares five milligrams of THC with just 25 calories and only four grams of sugar per serving.
Fans of Pabst Blue Ribbon will note that the new product comes from a Pabst Labs, a new cannabis-focused entity. As Seamus Gallagher, senior brand manager for PBR, describes: "Until the legal landscape changes, we can’t produce this in-house, but the formation of Pabst Labs, a licensed cannabis operator, involving former Pabst Blue Ribbon employees and cannabis beverage experts, gave us a unique chance to grant the use of our brand to a cannabis savvy group that we could trust to develop an infused drink worthy of the Blue Ribbon."
Image Credit: Pabst Labs
What's Driving This Trend
- Non-alcoholic Cannabis-infused Beverages
- The rise of non-alcoholic cannabis-infused beverages presents an opportunity for innovative product development in the beverage industry.
- Low-calorie and Low-sugar Cannabis Infused Drinks
- There is a growing demand for cannabis-infused drinks that offer low-calorie and low-sugar options, creating opportunities for healthy and wellness-focused brands.
- Partnerships Between Traditional Brands and Cannabis Operators
- Partnerships between traditional brands and licensed cannabis operators allow for the creation of unique and trusted cannabis-infused products, opening up new market opportunities.
Who This Affects Most
- Beverage
- The beverage industry can explore new product lines and flavors by incorporating cannabis-infused seltzers or other non-alcoholic cannabis beverages.
- Health and Wellness
- The health and wellness industry can tap into the growing demand for low-calorie and low-sugar cannabis-infused drinks, offering consumers healthier alternatives.
- Cannabis
- The cannabis industry has opportunities to expand its product offerings by collaborating with traditional brands and leveraging their brand recognition to reach a wider audience.
