Labatt Blue Light Non-Alc Strawberry Acai Stands Out with Fresh Flavors
Laura McQuarrie — January 3, 2023 — Lifestyle
References: labattusa & bevindustry
Labatt Blue Light Non-Alc Strawberry Acai is Labatt Blue Light's own take on non-alcoholic beer with a fruity twist and this new non-alcoholic product promises to support non-drinkers during Dry January and beyond. This 75-calorie non-alcoholic beer boasts bright notes of strawberry and acai, and its unique flavor profile makes it one of the first fruit-forward non-alcoholic beers in the segment.
The light and refreshing non-alcoholic beer specifically speaks to Millennial and Gen Z consumers who are driving mainstream acceptance of non-alcoholic beer, as well as month-long movements like Dry January and other similar challenges throughout the year. Inga Grote-Ebbs, Labatt USA brand director, said "As conscious consumption continues, some people choose to abstain from alcohol all together while others swap out drinks over the course of a night."
The light and refreshing non-alcoholic beer specifically speaks to Millennial and Gen Z consumers who are driving mainstream acceptance of non-alcoholic beer, as well as month-long movements like Dry January and other similar challenges throughout the year. Inga Grote-Ebbs, Labatt USA brand director, said "As conscious consumption continues, some people choose to abstain from alcohol all together while others swap out drinks over the course of a night."
Trend Themes
1. Fruit-forward Non-alcoholic Beverages - The rise in popularity of non-alcoholic beers with unique fruit flavors presents an opportunity for further innovation in the non-alcoholic beverage industry.
2. Conscious Consumption - As more consumers opt for non-alcoholic beverages, there is an opportunity to provide them with more healthy and sustainable options.
3. Dry January Movements - The increased participation in month-long challenges like Dry January provide an opportunity for companies to create alternative beverages for consumers looking to abstain from alcohol for a specific period of time.
Industry Implications
1. Non-alcoholic Beverage Industry - As non-alcoholic beer gains mainstream acceptance, there is potential for growth in expanding the market to include other types of non-alcoholic beverages with unique flavors and ingredients.
2. Alcohol Industry - The increased popularity of non-alcoholic beverages presents a disruptive innovation opportunity for alcohol companies to expand their product lines and cater to a wider range of consumers.
3. Health and Wellness Industry - Non-alcoholic beverages with low-calorie and natural ingredients, like Labatt Blue Light Non-Alc Strawberry Acai, can attract health-conscious consumers and present opportunities for innovation in the health and wellness industry.
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