Rec. Weed by Harpoon Brewery is described as a beverage with a different kind of buzz and that's because it's a non-alcoholic THC-based beverage. With five milligrams of THC, real passionfruit puree, green tea and hops, this clean and crisp canned drink inspires adults to kick back and unwind with a different kind of beverage.
With only 25 calories and three grams of sugar in every slim can, Rec. Weed fills a void in the market. Dan Kenary, CEO and co-founder of Harpoon, said "we saw not only high demand for a THC-based beverage, but an opportunity to experiment in a way that would uniquely leverage our strengths in the beer world."
Notably, Rec. Weed is brewed like a session ale but without fermentation and after the steeping process, THC is added to the liquid base before it is carbonated like traditional beer.
Why This Trend Is Growing
- Low-calorie Thc-based Beverages
- An opportunity to open up a new market for consumers who are health-conscious and wish to get relaxed without overindulging.
- Non-alcoholic THC Beverages
- Creating more non-alcoholic products that are infused with psychoactive ingredients can be a game-changer for the beverage industry.
- Hybridized Beverages
- Developing beverages that mix alcoholic and non-alcoholic psychoactive elements can help open up a whole new market.
Industries Being Reshaped
- Beverage Industry
- Beverage industry giants can tap into new markets with non-alcoholic THC-based drinks.
- Cannabis Industry
- More cannabis companies may target non-smoking consumers with non-alcoholic THC beverages.
- Food and Hospitality Industry
- Restaurants and hotels may add non-alcoholic THC beverages to their menus as part of a new trend in sophisticated drink offerings.
