Quatreau is a new brand that targets wellness-focused consumers with seltzer-like sparkling water beverages that are infused with CBD, THC or a combination of both. The debut products from the brand include refreshing flavors like Cucumber & Mint and Passion Fruit & Guava—both of which contain 20 milligrams of CBD—as well as Quatreau Ginger & Lime and Blueberry Acai, both of which contain two milligrams of CBD and THC per can.
While Canopy Growth is introducing a range of refreshing cannabis beverages for the Canadian market, the naturally flavored canned beverages from Quatreau set themselves apart as a light option for those who are looking for a less intense experience.
Image Credit: Canopy Growth Corporation
What Makes This Trend Stand Out
- Cbd-infused Beverages
- There is a growing trend of cannabis-infused beverages entering the market, providing an opportunity for businesses to create refreshing and wellness-focused alternatives.
- Thc-infused Beverages
- The introduction of THC-infused beverages presents a disruptive innovation opportunity, allowing companies to target consumers seeking a more intense cannabis experience in a convenient and refreshing format.
- Combination CBD and THC Beverages
- The combination of CBD and THC in beverages presents a unique trend in the cannabis industry, offering a range of options for consumers seeking different levels of relaxation and recreational effects.
Sectors Adopting This
- Cannabis Industry
- The cannabis industry is experiencing a surge in cannabis-infused beverages, providing an opportunity for companies to innovate and capture market share in this growing sector.
- Beverage Industry
- The beverage industry can capitalize on the trend of cannabis-infused beverages by developing new products that cater to the growing demand for refreshing and wellness-focused options.
- Wellness Industry
- The wellness industry can explore the potential of cannabis-infused beverages as a way to promote relaxation and enhance overall well-being, offering consumers a unique and innovative product category.
