Polar Seltzer is a beverage brand specializing in natural and preservative-free sparkling water and even offers a SeltzerJR range that is kid-friendly and made with nutritious ingredients.
Polar creates its signature products by extracting ingredients from natural sources like lemon peel, lime, and mint in order to create concentrated "essences." The SeltzerJR range includes six flavor varieties -- the fruit-filled Unicorn Kisses, Yeti Mischief blending lemon and lime, Mermaid Songs that blends watermelon and cherry, Pixie Lights blending strawberry and citrus, Dragon Whispers that pairs fruit with a tropical punch, and its new grape-infused Werewolf Howls release.
The brand ensures its naturally derived flavor essences are tasty without relying on artificial additives or sweeteners and adds no gluten, carbs, sodium or msg to its products.
Key Themes Behind This Trend
- Natural and Preservative-free Beverages
- Opportunities for beverage brands to produce healthy and natural alternatives to traditional sodas by offering seltzer-based drinks that feature no preservatives, gluten, carbs, sodium or msg.
- Kid-friendly Flavored Sparkling Water
- Branding opportunities for companies targeting families, offering child-friendly flavors without artificial additives or sweeteners and focusing on the nutritional value of products.
- Concentrated Essence Production
- Innovative opportunities for beverage brands to create concentrated essences using natural sources like fruit and vegetables to produce healthy, tasty, and preservative-free drinks.
Where This Applies
- Beverage Industry
- Beverage companies can offer healthy beverage alternatives to traditional sodas by creating natural and preservative-free sparkling water without sacrificing taste.
- Family Market
- Opportunities to market healthy and natural beverage alternatives to traditional sodas by offering child-friendly flavors without artificial additives or sweeteners that focus on the nutritional value of products.
- Natural Flavor Extract Industry
- New opportunities for companies to produce natural flavor extracts and essences from fruits and vegetables without relying on artificial additives, providing preservative-free and healthy products to beverage companies.
