So-Lo is a new low-calorie IPA from Goose Island Beer Company with just 3% ABV. The light gold-colored beer was created with plenty of hoppy flavors, plus aromatic citrus and herbal notes and just a hint of bitterness. This light new low-ABV option may be appealing as a low-calorie alternative to Goose Island Beer Company's six-time medal-winning flagship IPA, which comes in at 5.9% ABV, and also boasts full-bodied flavor with bright citrus aromas and a bold hop finish.
Goose Island Beer Company's So-Lo is one of the newest no- and low-alcohol beers (NABLAB) that's been created to serve the consumer-led movement of drinking less alcohol or abstaining from it entirely.
Image Credit: Goose Island Beer Company
What Makes This Trend Stand Out
- Low-calorie Ipas
- Opportunity for breweries to tap into the growing demand for low-calorie beers with flavorful IPAs.
- No- and Low-alcohol Beers
- Creating innovative and tasty non-alcoholic and low-alcohol beers to cater to the increasing number of consumers seeking to reduce their alcohol consumption.
- Health-conscious Beverages
- Developing healthier beverage options, such as low-calorie IPAs, that align with consumers' desire for lighter and more health-conscious choices.
Sectors Adopting This
- Craft Beer
- Craft breweries can leverage the demand for low-calorie IPAs by introducing their own versions, appealing to health-conscious beer enthusiasts.
- Alcoholic Beverages
- Within the alcoholic beverages industry, exploring and investing in the production of non-alcoholic and low-alcohol beers can open up new market opportunities and cater to changing consumer preferences.
- Health and Wellness
- The health and wellness industry can collaborate with breweries to develop and promote low-calorie IPAs, tapping into the growing trend of healthier beverage choices.
