The range of Sparkle hard seltzers have been shown off by the Mahou San Miguel-owned Avery Brewing Company to offer consumers a zero added sugar option that doesn't skimp on flavor. The drinks were developed by the Colorado-based brewer after extensive research that included 60 flavor options before settling on three flagship varieties including Cherry Lime, Grapefruit and CranRaz. Each of the drinks feature a 5% ABV and are characterized by their refreshing profile that offers consumers an alternative to traditional canned cocktails that are packed with added sugar.
The brewer spoke on the Sparkle hard seltzers in a statement saying, "Avery spent over a year diligently perfecting a hard seltzer with flavour and body that raises the standard in this rapidly expanding market. Using their extensive brewing experience and knowledge, Avery’s team crafted a consistently high-quality hard seltzer that’s glacier-spiked, clean and refreshing.”