Calidad, a relatively young beer beer brand co-founded by entrepreneur Josh Zad and five-time Major League Baseball All-Star Adrian Gonzalez, has launched a delicious new line of sparkling seltzers that are inspired by agua frescas, a staple non-alcoholic fruit beverage in Mexico.
Developed as part of a collaboration with a pair of beverage flavor experts from Mexico City, Calidad's ague frescas take the form of spiked sparkling seltzers that are available in a trio of flavors. The hibiscus watermelon option combines the freshness of watermelon with the tartness of hibiscus, while the guava-pineapple agua fresca takes on a decidedly tropical character. The collection is rounded off by the prickly pear and pomegranate sparkling seltzer. All flavors are completely free of gluten.
Available in variety 12-packs, this collection of sparkling seltzers will appeal to consumers looking for a refreshing summer beverage that combines Mexican-inspired flavors with an all-American summer sipping sensibility.
Image Credit: Calidad
Key Themes Behind This Trend
- Mexican-inspired Seltzers
- There is an opportunity for beverage companies to create seltzers that are inspired by other popular non-alcoholic drinks from various cultures.
- Gluten-free Alternatives
- Beverage companies can address the growing demand for gluten-free products by offering a wider range of options, including sparkling seltzers.
- Fruit-infused Seltzers
- The success of Calidad's agua fresca-inspired seltzers suggests that there is an opportunity for companies to offer fruit-infused seltzers with unique flavor combinations.
Where This Applies
- Beverage Industry
- The beverage industry can continue to innovate by producing new and unique sparkling seltzers, such as those inspired by Mexican agua frescas.
- Gluten-free Industry
- The gluten-free industry can expand by offering more beverage options, particularly in the category of sparkling seltzers and other non-alcoholic drinks.
- Summer Beverage Industry
- The success of Calidad's new line of sparkling seltzers demonstrates the potential for growth in the summer beverage industry, particularly with fruit-infused and gluten-free options.
