Top 100 Branding Trends in February

From Ultra-Low Alcohol Ciders to Gaming Design Contests

— February 22, 2020 — Marketing
The February 2020 branding trends are focused on contemporary sensibilities, as well as robust industries that are rapidly growing — like eSports.

Gaming has grown to be a very lucrative category and many brands are taking advantage of that through various collaborations that are set to spike consumer engagement. PUBG, for example, is hosting a contest that prompts fans to submit their own skin design for the popular PlayerUnknown's Battlegrounds. TikTok, on the other hand, boasts a challenge for the same game that prompts participants to dance and compete to be Fortnite's next emote.

Finally, the February 2020 branding round-up spotlights Facebook-exclusive content in the form of two new Pokémon mobile games, as well as a collaboration between cosmetic company MAC and Tencent. The partnership launched a 'Honor of Kings'-inspired collection.
5.1
Score
Popularity
Activity
Freshness
99
Snowfall-Dependent Beer Discounts
Snowfall-Dependent Beer Discounts
Busch Launched a Winter Promotion in Seven Midwest Cities
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98
Herbal Illness Bath Products
Herbal Illness Bath Products
The C.O. Bigelow Cold and Flu Soak Alleviates Symptoms
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97
Anniversary-Celebrating Footwear Designs
Anniversary-Celebrating Footwear Designs
The New ASICS GEL-Lyte III Sneaker Boasts a Vibrant Color
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96
Social Media Wrestling Partnerships
Social Media Wrestling Partnerships
WWE Partnered with TikTok on Interactive Wrestling Content
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95
Binge-Worthy Ice Creams
Binge-Worthy Ice Creams
Ben & Jerry's Created a 'Netflix & Chilll'd' Flavor
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94
Quitters Day Food Promotions
Quitters Day Food Promotions
Chipotle Mexican Grill Launched a Twitter Fitness Promotion
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93
Co-Branded Tiny Cup Collectibles
Co-Branded Tiny Cup Collectibles
The Medicom Toy x PORTER Collab Boasts a Usable Collectible
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92
Paper Straw-Paired Dairy Products
Paper Straw-Paired Dairy Products
FrieslandCampina Has Announced a New Packaging Option
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91
Social Media-Exclusive Mobile Games
Social Media-Exclusive Mobile Games
Facebook Boasts Two Exclusive Pokémon Mobile Games
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90
Free Beer Birthday Promotions
Free Beer Birthday Promotions
Natural Light Will Rebate Beer Purchases for 21st Birthdays
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89
Cannabis-Infused Wellness Tonics
Cannabis-Infused Wellness Tonics
The Tinley Beverage Co. Elixirs and Tonics are Flavorful
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88
Artisan-Quality Prepackaged Sandwiches
Artisan-Quality Prepackaged Sandwiches
These New Urban Eat Sandwiches Come in Three Tasty Options
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87
Artisan-Quality Dipped Nut Snacks
Artisan-Quality Dipped Nut Snacks
Two New SkinnyDipped Almonds Flavors Have Been Unveiled
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86
Dim Lighting Photo Contests
Dim Lighting Photo Contests
Apple is Launching a Night Mode Challenge Showcasing the iPhone 11
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85
Barista-Targeted Oat Drinks
Barista-Targeted Oat Drinks
The PureOaty Beverage from Glebe Farm Foods is Perfect for Foodservice
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84
Imaginative Chocolate Stouts
Imaginative Chocolate Stouts
Vocation Brewery's Golden Ticket Takes Inspiration from Willy Wonka
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83
Artisan-Quality Cannabis Sweets
Artisan-Quality Cannabis Sweets
These Platinum THC-Infused Confections Have a High-Quality Profile
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82
Filtered Lactose-Free Coffee Creamers
Filtered Lactose-Free Coffee Creamers
The New fairlife Coffee Creamers Come in Four Flavors
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81
Smoky Bacon-Flavored Spirits
Smoky Bacon-Flavored Spirits
The Heritage Distilling Co. Bacon Vodka Has a 30% ABV
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80
Vegan-Friendly Pasta Products
Vegan-Friendly Pasta Products
The Sharpham Park’s Spelt Pasta Range Comes in Compostable Packs
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79
Meaty Aromatic Veggie Burgers
Meaty Aromatic Veggie Burgers
The Gardein Ultimate Plant-Based Burger Has 19 Grams of Protein
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78
Ultra-Low Alcohol Ciders
Ultra-Low Alcohol Ciders
Strongbow Dark Fruit Has a 0.5% ABV and Refreshing Flavor
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77
Artisan Dessert Beverages
Artisan Dessert Beverages
The Whittard of Chelsea Limited-Edition Hot Chocolates are Decadent
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76
Popped Sorghum Snacks
Popped Sorghum Snacks
The Pop Bitties are Free from Corn, Gluten and More
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75
Ad Insertion Technology Releases
Ad Insertion Technology Releases
Spotify Revealed Its New Advertiser Empowering System at CES 2020
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74
Crisp Canned Seltzer Cocktails
Crisp Canned Seltzer Cocktails
The Sparkle Hard Seltzers Come in Three Flavor Options
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73
Keto-Specific Cafés
Keto-Specific Cafés
WISK is the First Keto Café in Calgary, Alberta
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72
Crunchy Chocolate-Packed Candies
Crunchy Chocolate-Packed Candies
The Nestlé Smarties Buttons Offer Fans a New Format
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71
No-Sugar-Added Matcha Energy Drinks
No-Sugar-Added Matcha Energy Drinks
MatchaBar's 'Hustle' Boasts Real Fruit Juice Flavors
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70
Money-Inspired High-Top Sneakers
Money-Inspired High-Top Sneakers
The New Balance OMN1S are Offered in a New Colorway
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69
Plant-Based Bakery Cookies
Plant-Based Bakery Cookies
These Gato & Co Cookie Sandwiches Have Less Than 100 Calories Each
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68
Franchise-Inspired Theme Parks
Franchise-Inspired Theme Parks
Disney’s Avengers Campus Embraces the Popularity of the Franchise
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67
Energizing Prepackaged Snacks
Energizing Prepackaged Snacks
Snacking Essentials Introduced Eight New Products in the UK
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66
Flavor-Packed Corn Chips
Flavor-Packed Corn Chips
These Doritos Flavors are Arriving Just in Time for the New Year
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65
Versatile Pink-Hued Spirits
Versatile Pink-Hued Spirits
The Mirabeau Rosé Gin is Naturally Flavored with No Added Sugar
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64
Plant-Based Frozen Dessert Ranges
Plant-Based Frozen Dessert Ranges
The Alden's Organic Dairy Free Frozen Desserts are Satisfying
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63
Affordable Vegan-Friendly Meals
Affordable Vegan-Friendly Meals
The New Asda Plant Based Range Includes Products Starting at £1.50
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62
Gaming Design Contests
Gaming Design Contests
PUBG Boasts a Community Skin Contest for PlayerUnknown’s Battleground
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61
Velvety Vitamin-Enriched Peanut Butters
Velvety Vitamin-Enriched Peanut Butters
Marmite Smooth Peanut Butter will be Launched in February
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60
Revamped Iconic Beer Campaigns
Revamped Iconic Beer Campaigns
Budweiser Canada and Uber Revived the Classic 'Whassup' Campaign
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59
Handheld Candy-Inspired Ice Creams
Handheld Candy-Inspired Ice Creams
The Snickers Crisp Ice Cream Has a Balanced Taste and Texture
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58
Branded 90s Dancehall Exhibitions
Branded 90s Dancehall Exhibitions
Red Bull Arts Debuts a Travelling Solo Exhibition by Akeem Smith
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57
High-Quality Ready-to-Drink Cocktails
High-Quality Ready-to-Drink Cocktails
The New 6 O’clock Gin Canned Cocktails Come in Two Varieties
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56
High-End Retailer Whiskeys
High-End Retailer Whiskeys
The Harvey Nichols English Whisky is Limited-Edition
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55
Mini Arrow-Shaped Earrings
Mini Arrow-Shaped Earrings
The Off-White Earrings Boast a Symbol That is Tied to the Brand
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54
Convenient Meat Snacks
Convenient Meat Snacks
The Jack Link's Meat Bars Come in New Flavors and Chicken Varieties
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53
Accessible Alcohol-Free Pilsners
Accessible Alcohol-Free Pilsners
The Carlsberg Nordic Pilsner is a Refreshing Option for Consumers
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52
Youth-Targeted Dried Fruit Branding
Youth-Targeted Dried Fruit Branding
Urban Fruit Has Been Rebranded to Draw in Younger Consumers
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51
Hot Sauce Tub Giveaways
Hot Sauce Tub Giveaways
Frank’s RedHot is Giving Away 100 Frank’s RedHot Kegs for the Super Bowl
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50
Boldly Flavored Kettle Chips
Boldly Flavored Kettle Chips
These New Kettle Brand Potato Chips Have Artisan-Quality Flavor
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49
Elegant Glass Water Packaging
Elegant Glass Water Packaging
Dash Water is Introducing Glass Packaging for its Sparkling Water
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48
Comically Festive Whisky Bottles
Comically Festive Whisky Bottles
Johnnie Walker & Mindy Kaling Created Special Engraved Bottles
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47
Recyclable Frozen Treat Tubs
Recyclable Frozen Treat Tubs
Northern Bloc Has Introduced New Packaging and a Vegan Flavor
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46
Digital Menu Boards
Digital Menu Boards
7-Eleven Sweden Implemented Menu Boards to Enhance the Customer Experience
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45
Gilded Caramel Candy Bars
Gilded Caramel Candy Bars
The New KitKat Gold Has a Smooth, Indulgent Profile
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44
Fruity POS Display Contests
Fruity POS Display Contests
The National Mango Board Boasts an Annual Mango Mania Display Contest
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43
Family-Focused Yogurt Ranges
Family-Focused Yogurt Ranges
This New Danone Yogurt Lineup Contains No Added Sugar
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42
Forage-Encouraging Oat Commercials
Forage-Encouraging Oat Commercials
The Quaker Oats 'Go Forridge' Campaign Encourages Customization
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41
Convenient Prepackaged Ramen Broths
Convenient Prepackaged Ramen Broths
itsu brillant’broth is Ready to Eat in Mere Minutes
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40
Dance-Based Social Media Contests
Dance-Based Social Media Contests
Epic Games Announces a TikTok Contest for Fortnite's Next Emote
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39
Keto-Friendly Candies
Keto-Friendly Candies
The Smart Sweets Sweet Fish Contain Just Three Grams of Sugar Per Bag
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38
Travel-Celebrating Vodka Branding
Travel-Celebrating Vodka Branding
The Grey Goose City Collection is Travel Retail-Focused
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37
Three-Ingredient Yogurts
Three-Ingredient Yogurts
The Yoplait Just 3 Yogurt Focuses on a Reduced Recipe
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36
Optimized Hydration Sports Drinks
Optimized Hydration Sports Drinks
These New Powerade Drinks Have a Zero-Sugar Recipe
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35
Artisan Popcorn Snack Seasonings
Artisan Popcorn Snack Seasonings
The Kernel Season’s Popcorn Seasonings Come in 15 Flavor Options
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34
Cookie-Infused Popcorns
Cookie-Infused Popcorns
The Cookie Pop Oreo Popcorn is Exclusively Available at Sam's Club
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33
1940s Relaunched Denim
1940s Relaunched Denim
All-American Retailer Lee Celebrates 130 Years with Reissue Collection
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32
Luxurious Sytlish Canvas Totes
Luxurious Sytlish Canvas Totes
The Off-White™ Arrows Commercial Tote Interprets Luxury Differently
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31
Sales-Focused Display Contests
Sales-Focused Display Contests
The National Watermelon Promotion Board Held a POS Display Contest
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30
Savory Cheese-Based Snack Bars
Savory Cheese-Based Snack Bars
The Amazin Grazin Cheese Snack Bars Respond to Consumer Demand
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29
Vegan Donut Burgers
Vegan Donut Burgers
Dunkin’ Launched the Snoop Dogg-Inspired ‘The Beyond D-O-Double G Sandwich’
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28
Apocalypse-Proof House Designs
Apocalypse-Proof House Designs
Modern House Follows-Up the Cybertruck with a Cyberhouse
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27
Juicy Watermelon Energy Drinks
Juicy Watermelon Energy Drinks
The Red Bull Red Edition will be Available in South Australia
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26
Athlete-Focused Inspiration Ads
Athlete-Focused Inspiration Ads
Under Armour Launched Its 'The Only Way is Through' Campaign
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25
Tongue-in-Cheek Fast-Food Campaigns
Tongue-in-Cheek Fast-Food Campaigns
Burger King Calls on Meghan & Harry in a Cheeky Royal Campaign
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24
Inclusivity-Promoting eSports Partnerships
Inclusivity-Promoting eSports Partnerships
MAC Cosmetics Exhibited at Gaming Conference TwitchCon
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23
Matte Black Soda Cans
Matte Black Soda Cans
PepsiCo Has Announced a New Pepsi Zero Sugar Packaging Design
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22
Brand-Inspired Flip-Flop Designs
Brand-Inspired Flip-Flop Designs
Off-White’s Design Ethos is Expanding with a Pair of Flip-Flops
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21
Collaborative CBD Drinks
Collaborative CBD Drinks
Recess & Opening Ceremony Collaborated on a Sparkling Water Infusion
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20
Playful Coffee-Inspired Logos
Playful Coffee-Inspired Logos
McDonald's Germany Updates Its McCafé Branding with a Series of Ads
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19
Renewable Frozen Dessert Packaging
Renewable Frozen Dessert Packaging
Oatly is Using a New Eco Ice Cream Packaging for its Product
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18
Luxury Wireless Headphone Cases
Luxury Wireless Headphone Cases
The Saint Laurent Apple AirPod Cases are Luxe and Chic
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17
Industry Leading Point-of-Sale Displays
Industry Leading Point-of-Sale Displays
Tag Received Three Awards for Its Work with Kroger
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16
Cosmetic Brand-Backed eSports Festivals
Cosmetic Brand-Backed eSports Festivals
The GirlGamer eSports Festival is Supported by Benefit
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15
Sporty Elegant Shoe Collaborations
Sporty Elegant Shoe Collaborations
A Partnership with Randomevent Reinvents Four PUMA Models
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14
Luxe Comfort Food Restaurants
Luxe Comfort Food Restaurants
The Lobster Burger Bar Boasts a High-End Menu for Lunch and Dinner
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13
Tattoo Culture-Inspired Footwear Designs
Tattoo Culture-Inspired Footwear Designs
These Vans Sneaker Designs are Edgy and Thematic
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12
Gender-Nonconforming Skincare Brands
Gender-Nonconforming Skincare Brands
Soft Breaks Stigmas in Men's Skincare Routines
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11
Whimsical Slime Packaging
Whimsical Slime Packaging
Vault49 Curates a Stunningly Playful Design for the Moon Cotton Brand
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10
Valentine's Day E-Commerce Guides
Valentine's Day E-Commerce Guides
Ahead of the Romantic Holiday, eBay Creates a V-Day Gift Guide
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9
Warmly Contemporary Bakery Designs
Warmly Contemporary Bakery Designs
Flourist Enlists Ste Marie to Organize a Chic, Modern Interior
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8
Chinese New Year-Inspired Shoes
Chinese New Year-Inspired Shoes
The adidas Ultraboost 20 is Accented with an Illustrated Heel
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7
Fashionably Functional Wear Editorials
Fashionably Functional Wear Editorials
HAVEN's Editorial Brings Style & Functionality Together
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6
Disney-Inspired Celebratory High Fashion
Disney-Inspired Celebratory High Fashion
Gucci Unveils a Capsule for CNY with Disney Motifs
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5
Provokingly Empowering Candles
Provokingly Empowering Candles
This Daring Goop Candle Went Viral and It Sold Out Very Quickly
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4
Branded Boutique Cafes
Branded Boutique Cafes
The Tim Hortons Boutique Cafe Opens in Toronto’s Financial District
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3
Visually Striking Café Pavilions
Visually Striking Café Pavilions
This Café Pavilion by Morag Myerscough Has Illusionary Properties
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2
Game-Inspired Beauty Collaborations
Game-Inspired Beauty Collaborations
MAC x Tencent Collection Sold Out Within the First 24 Hours
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1
Luxury Fast-Food Branding
Luxury Fast-Food Branding
The McDonald's x Alexander Wang Collaboration Oozes Sophistication
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