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Top 100 Branding Trends in February

From Ultra-Low Alcohol Ciders to Gaming Design Contests

— February 22, 2020 — Marketing
The February 2020 branding trends are focused on contemporary sensibilities, as well as robust industries that are rapidly growing — like eSports.

Gaming has grown to be a very lucrative category and many brands are taking advantage of that through various collaborations that are set to spike consumer engagement. PUBG, for example, is hosting a contest that prompts fans to submit their own skin design for the popular PlayerUnknown's Battlegrounds. TikTok, on the other hand, boasts a challenge for the same game that prompts participants to dance and compete to be Fortnite's next emote.

Finally, the February 2020 branding round-up spotlights Facebook-exclusive content in the form of two new Pokémon mobile games, as well as a collaboration between cosmetic company MAC and Tencent. The partnership launched a 'Honor of Kings'-inspired collection.
6.4
Score
Popularity
Activity
Freshness
100
Flavor-Packed Corn Chips
Flavor-Packed Corn Chips
These Doritos Flavors are Arriving Just in Time for the New Year
<
99
Snowfall-Dependent Beer Discounts
Snowfall-Dependent Beer Discounts
Busch Launched a Winter Promotion in Seven Midwest Cities
<
98
Herbal Illness Bath Products
Herbal Illness Bath Products
The C.O. Bigelow Cold and Flu Soak Alleviates Symptoms
<
97
Binge-Worthy Ice Creams
Binge-Worthy Ice Creams
Ben & Jerry's Created a 'Netflix & Chilll'd' Flavor
<
96
Paper Straw-Paired Dairy Products
Paper Straw-Paired Dairy Products
FrieslandCampina Has Announced a New Packaging Option
<
95
Free Beer Birthday Promotions
Free Beer Birthday Promotions
Natural Light Will Rebate Beer Purchases for 21st Birthdays
<
94
Quitters Day Food Promotions
Quitters Day Food Promotions
Chipotle Mexican Grill Launched a Twitter Fitness Promotion
<
93
Social Media Wrestling Partnerships
Social Media Wrestling Partnerships
WWE Partnered with TikTok on Interactive Wrestling Content
<
92
Cannabis-Infused Wellness Tonics
Cannabis-Infused Wellness Tonics
The Tinley Beverage Co. Elixirs and Tonics are Flavorful
<
91
Ultra-Low Alcohol Ciders
Ultra-Low Alcohol Ciders
Strongbow Dark Fruit Has a 0.5% ABV and Refreshing Flavor
<
90
Crunchy Chocolate-Packed Candies
Crunchy Chocolate-Packed Candies
The Nestlé Smarties Buttons Offer Fans a New Format
<
89
Artisan-Quality Prepackaged Sandwiches
Artisan-Quality Prepackaged Sandwiches
These New Urban Eat Sandwiches Come in Three Tasty Options
<
88
Co-Branded Tiny Cup Collectibles
Co-Branded Tiny Cup Collectibles
The Medicom Toy x PORTER Collab Boasts a Usable Collectible
<
87
Anniversary-Celebrating Footwear Designs
Anniversary-Celebrating Footwear Designs
The New ASICS GEL-Lyte III Sneaker Boasts a Vibrant Color
<
86
Velvety Vitamin-Enriched Peanut Butters
Velvety Vitamin-Enriched Peanut Butters
Marmite Smooth Peanut Butter will be Launched in February
<
85
Smoky Bacon-Flavored Spirits
Smoky Bacon-Flavored Spirits
The Heritage Distilling Co. Bacon Vodka Has a 30% ABV
<
84
No-Sugar-Added Matcha Energy Drinks
No-Sugar-Added Matcha Energy Drinks
MatchaBar's 'Hustle' Boasts Real Fruit Juice Flavors
<
83
Revamped Iconic Beer Campaigns
Revamped Iconic Beer Campaigns
Budweiser Canada and Uber Revived the Classic 'Whassup' Campaign
<
82
Barista-Targeted Oat Drinks
Barista-Targeted Oat Drinks
The PureOaty Beverage from Glebe Farm Foods is Perfect for Foodservice
<
81
Imaginative Chocolate Stouts
Imaginative Chocolate Stouts
Vocation Brewery's Golden Ticket Takes Inspiration from Willy Wonka
<
80
Popped Sorghum Snacks
Popped Sorghum Snacks
The Pop Bitties are Free from Corn, Gluten and More
<
79
Artisan-Quality Dipped Nut Snacks
Artisan-Quality Dipped Nut Snacks
Two New SkinnyDipped Almonds Flavors Have Been Unveiled
<
78
Versatile Pink-Hued Spirits
Versatile Pink-Hued Spirits
The Mirabeau Rosé Gin is Naturally Flavored with No Added Sugar
<
77
Money-Inspired High-Top Sneakers
Money-Inspired High-Top Sneakers
The New Balance OMN1S are Offered in a New Colorway
<
76
Vegan-Friendly Pasta Products
Vegan-Friendly Pasta Products
The Sharpham Park’s Spelt Pasta Range Comes in Compostable Packs
<
75
Hot Sauce Tub Giveaways
Hot Sauce Tub Giveaways
Frank’s RedHot is Giving Away 100 Frank’s RedHot Kegs for the Super Bowl
<
74
Filtered Lactose-Free Coffee Creamers
Filtered Lactose-Free Coffee Creamers
The New fairlife Coffee Creamers Come in Four Flavors
<
73
Artisan-Quality Cannabis Sweets
Artisan-Quality Cannabis Sweets
These Platinum THC-Infused Confections Have a High-Quality Profile
<
72
Ad Insertion Technology Releases
Ad Insertion Technology Releases
Spotify Revealed Its New Advertiser Empowering System at CES 2020
<
71
Dim Lighting Photo Contests
Dim Lighting Photo Contests
Apple is Launching a Night Mode Challenge Showcasing the iPhone 11
<
70
Plant-Based Bakery Cookies
Plant-Based Bakery Cookies
These Gato & Co Cookie Sandwiches Have Less Than 100 Calories Each
<
69
Crisp Canned Seltzer Cocktails
Crisp Canned Seltzer Cocktails
The Sparkle Hard Seltzers Come in Three Flavor Options
<
68
Artisan Dessert Beverages
Artisan Dessert Beverages
The Whittard of Chelsea Limited-Edition Hot Chocolates are Decadent
<
67
Social Media-Exclusive Mobile Games
Social Media-Exclusive Mobile Games
Facebook Boasts Two Exclusive Pokémon Mobile Games
<
66
Meaty Aromatic Veggie Burgers
Meaty Aromatic Veggie Burgers
The Gardein Ultimate Plant-Based Burger Has 19 Grams of Protein
<
65
Franchise-Inspired Theme Parks
Franchise-Inspired Theme Parks
Disney’s Avengers Campus Embraces the Popularity of the Franchise
<
64
Keto-Friendly Candies
Keto-Friendly Candies
The Smart Sweets Sweet Fish Contain Just Three Grams of Sugar Per Bag
<
63
Gilded Caramel Candy Bars
Gilded Caramel Candy Bars
The New KitKat Gold Has a Smooth, Indulgent Profile
<
62
Youth-Targeted Dried Fruit Branding
Youth-Targeted Dried Fruit Branding
Urban Fruit Has Been Rebranded to Draw in Younger Consumers
<
61
Plant-Based Frozen Dessert Ranges
Plant-Based Frozen Dessert Ranges
The Alden's Organic Dairy Free Frozen Desserts are Satisfying
<
60
Accessible Alcohol-Free Pilsners
Accessible Alcohol-Free Pilsners
The Carlsberg Nordic Pilsner is a Refreshing Option for Consumers
<
59
High-Quality Ready-to-Drink Cocktails
High-Quality Ready-to-Drink Cocktails
The New 6 O’clock Gin Canned Cocktails Come in Two Varieties
<
58
Forage-Encouraging Oat Commercials
Forage-Encouraging Oat Commercials
The Quaker Oats 'Go Forridge' Campaign Encourages Customization
<
57
Boldly Flavored Kettle Chips
Boldly Flavored Kettle Chips
These New Kettle Brand Potato Chips Have Artisan-Quality Flavor
<
56
Keto-Specific Cafés
Keto-Specific Cafés
WISK is the First Keto Café in Calgary, Alberta
<
55
Convenient Meat Snacks
Convenient Meat Snacks
The Jack Link's Meat Bars Come in New Flavors and Chicken Varieties
<
54
Affordable Vegan-Friendly Meals
Affordable Vegan-Friendly Meals
The New Asda Plant Based Range Includes Products Starting at £1.50
<
53
Energizing Prepackaged Snacks
Energizing Prepackaged Snacks
Snacking Essentials Introduced Eight New Products in the UK
<
52
Gaming Design Contests
Gaming Design Contests
PUBG Boasts a Community Skin Contest for PlayerUnknown’s Battleground
<
51
Handheld Candy-Inspired Ice Creams
Handheld Candy-Inspired Ice Creams
The Snickers Crisp Ice Cream Has a Balanced Taste and Texture
<
50
High-End Retailer Whiskeys
High-End Retailer Whiskeys
The Harvey Nichols English Whisky is Limited-Edition
<
49
Apocalypse-Proof House Designs
Apocalypse-Proof House Designs
Modern House Follows-Up the Cybertruck with a Cyberhouse
<
48
Convenient Prepackaged Ramen Broths
Convenient Prepackaged Ramen Broths
itsu brillant’broth is Ready to Eat in Mere Minutes
<
47
Comically Festive Whisky Bottles
Comically Festive Whisky Bottles
Johnnie Walker & Mindy Kaling Created Special Engraved Bottles
<
46
Recyclable Frozen Treat Tubs
Recyclable Frozen Treat Tubs
Northern Bloc Has Introduced New Packaging and a Vegan Flavor
<
45
Branded 90s Dancehall Exhibitions
Branded 90s Dancehall Exhibitions
Red Bull Arts Debuts a Travelling Solo Exhibition by Akeem Smith
<
44
Mini Arrow-Shaped Earrings
Mini Arrow-Shaped Earrings
The Off-White Earrings Boast a Symbol That is Tied to the Brand
<
43
Artisan Popcorn Snack Seasonings
Artisan Popcorn Snack Seasonings
The Kernel Season’s Popcorn Seasonings Come in 15 Flavor Options
<
42
Elegant Glass Water Packaging
Elegant Glass Water Packaging
Dash Water is Introducing Glass Packaging for its Sparkling Water
<
41
Travel-Celebrating Vodka Branding
Travel-Celebrating Vodka Branding
The Grey Goose City Collection is Travel Retail-Focused
<
40
Optimized Hydration Sports Drinks
Optimized Hydration Sports Drinks
These New Powerade Drinks Have a Zero-Sugar Recipe
<
39
1940s Relaunched Denim
1940s Relaunched Denim
All-American Retailer Lee Celebrates 130 Years with Reissue Collection
<
38
Family-Focused Yogurt Ranges
Family-Focused Yogurt Ranges
This New Danone Yogurt Lineup Contains No Added Sugar
<
37
Digital Menu Boards
Digital Menu Boards
7-Eleven Sweden Implemented Menu Boards to Enhance the Customer Experience
<
36
Dance-Based Social Media Contests
Dance-Based Social Media Contests
Epic Games Announces a TikTok Contest for Fortnite's Next Emote
<
35
Fruity POS Display Contests
Fruity POS Display Contests
The National Mango Board Boasts an Annual Mango Mania Display Contest
<
34
Three-Ingredient Yogurts
Three-Ingredient Yogurts
The Yoplait Just 3 Yogurt Focuses on a Reduced Recipe
<
33
Matte Black Soda Cans
Matte Black Soda Cans
PepsiCo Has Announced a New Pepsi Zero Sugar Packaging Design
<
32
Cookie-Infused Popcorns
Cookie-Infused Popcorns
The Cookie Pop Oreo Popcorn is Exclusively Available at Sam's Club
<
31
Tongue-in-Cheek Fast-Food Campaigns
Tongue-in-Cheek Fast-Food Campaigns
Burger King Calls on Meghan & Harry in a Cheeky Royal Campaign
<
30
Sales-Focused Display Contests
Sales-Focused Display Contests
The National Watermelon Promotion Board Held a POS Display Contest
<
29
Vegan Donut Burgers
Vegan Donut Burgers
Dunkin’ Launched the Snoop Dogg-Inspired ‘The Beyond D-O-Double G Sandwich’
<
28
Athlete-Focused Inspiration Ads
Athlete-Focused Inspiration Ads
Under Armour Launched Its 'The Only Way is Through' Campaign
<
27
Juicy Watermelon Energy Drinks
Juicy Watermelon Energy Drinks
The Red Bull Red Edition will be Available in South Australia
<
26
Inclusivity-Promoting eSports Partnerships
Inclusivity-Promoting eSports Partnerships
MAC Cosmetics Exhibited at Gaming Conference TwitchCon
<
25
Brand-Inspired Flip-Flop Designs
Brand-Inspired Flip-Flop Designs
Off-White’s Design Ethos is Expanding with a Pair of Flip-Flops
<
24
Playful Coffee-Inspired Logos
Playful Coffee-Inspired Logos
McDonald's Germany Updates Its McCafé Branding with a Series of Ads
<
23
Savory Cheese-Based Snack Bars
Savory Cheese-Based Snack Bars
The Amazin Grazin Cheese Snack Bars Respond to Consumer Demand
<
22
Luxurious Sytlish Canvas Totes
Luxurious Sytlish Canvas Totes
The Off-White™ Arrows Commercial Tote Interprets Luxury Differently
<
21
Renewable Frozen Dessert Packaging
Renewable Frozen Dessert Packaging
Oatly is Using a New Eco Ice Cream Packaging for its Product
<
20
Collaborative CBD Drinks
Collaborative CBD Drinks
Recess & Opening Ceremony Collaborated on a Sparkling Water Infusion
<
19
Sporty Elegant Shoe Collaborations
Sporty Elegant Shoe Collaborations
A Partnership with Randomevent Reinvents Four PUMA Models
<
18
Luxury Wireless Headphone Cases
Luxury Wireless Headphone Cases
The Saint Laurent Apple AirPod Cases are Luxe and Chic
<
17
Tattoo Culture-Inspired Footwear Designs
Tattoo Culture-Inspired Footwear Designs
These Vans Sneaker Designs are Edgy and Thematic
<
16
Cosmetic Brand-Backed eSports Festivals
Cosmetic Brand-Backed eSports Festivals
The GirlGamer eSports Festival is Supported by Benefit
<
15
Luxe Comfort Food Restaurants
Luxe Comfort Food Restaurants
The Lobster Burger Bar Boasts a High-End Menu for Lunch and Dinner
<
14
Industry Leading Point-of-Sale Displays
Industry Leading Point-of-Sale Displays
Tag Received Three Awards for Its Work with Kroger
<
13
Gender-Nonconforming Skincare Brands
Gender-Nonconforming Skincare Brands
Soft Breaks Stigmas in Men's Skincare Routines
<
12
Warmly Contemporary Bakery Designs
Warmly Contemporary Bakery Designs
Flourist Enlists Ste Marie to Organize a Chic, Modern Interior
<
11
Whimsical Slime Packaging
Whimsical Slime Packaging
Vault49 Curates a Stunningly Playful Design for the Moon Cotton Brand
<
10
Fashionably Functional Wear Editorials
Fashionably Functional Wear Editorials
HAVEN's Editorial Brings Style & Functionality Together
<
9
Valentine's Day E-Commerce Guides
Valentine's Day E-Commerce Guides
Ahead of the Romantic Holiday, eBay Creates a V-Day Gift Guide
<
8
Chinese New Year-Inspired Shoes
Chinese New Year-Inspired Shoes
The adidas Ultraboost 20 is Accented with an Illustrated Heel
<
7
Recyclable Meal Delivery Packaging
Recyclable Meal Delivery Packaging
The Colpac Stagione Line Includes Three Container Sizes
<
6
Disney-Inspired Celebratory High Fashion
Disney-Inspired Celebratory High Fashion
Gucci Unveils a Capsule for CNY with Disney Motifs
<
5
Provokingly Empowering Candles
Provokingly Empowering Candles
This Daring Goop Candle Went Viral and It Sold Out Very Quickly
<
4
Branded Boutique Cafes
Branded Boutique Cafes
The Tim Hortons Boutique Cafe Opens in Toronto’s Financial District
<
3
Visually Striking Café Pavilions
Visually Striking Café Pavilions
This Café Pavilion by Morag Myerscough Has Illusionary Properties
<
2
Game-Inspired Beauty Collaborations
Game-Inspired Beauty Collaborations
MAC x Tencent Collection Sold Out Within the First 24 Hours
<
1
Luxury Fast-Food Branding
Luxury Fast-Food Branding
The McDonald's x Alexander Wang Collaboration Oozes Sophistication
<