The Pop Bitties are Free from Corn, Gluten and More
Michael Hemsworth — January 17, 2020 — Marketing
References: marksmindfulmunchies & preparedfoods
The Pop Bitties snack is a new kind of crunchy treat option that targets the increasing number of consumers seeking out free-from foods with a health-conscious profile.
The snack is achieved with popped sorghum instead of traditional popcorn kernels and boasts a nutrient-dense profile that will come as welcome news to snackers seeking a beneficial way to fuel up. The 100% whole grain snack is easy to digest, free from corn and gluten, and also filled with an array of beneficial nutrients like protein, vitamins and fiber.
The Pop Bitties snack is rich in antioxidants and made using high-oleic expeller pressed sunflower oil to give the snack a low level of saturated fat along with zero trans fats.
The snack is achieved with popped sorghum instead of traditional popcorn kernels and boasts a nutrient-dense profile that will come as welcome news to snackers seeking a beneficial way to fuel up. The 100% whole grain snack is easy to digest, free from corn and gluten, and also filled with an array of beneficial nutrients like protein, vitamins and fiber.
The Pop Bitties snack is rich in antioxidants and made using high-oleic expeller pressed sunflower oil to give the snack a low level of saturated fat along with zero trans fats.
Trend Themes
1. Free-from Foods - Disruptive innovation opportunity: Develop new snacks that cater to the increasing number of consumers seeking out free-from foods with a health-conscious profile.
2. Nutrient-dense Snacks - Disruptive innovation opportunity: Create nutrient-dense snack options that provide a beneficial way to fuel up for health-conscious snackers.
3. Alternative Snack Ingredients - Disruptive innovation opportunity: Explore new ingredients like popped sorghum as alternatives to traditional snack options.
Industry Implications
1. Snack Food Industry - Disruptive innovation opportunity: Incorporate free-from foods and nutrient-dense snacks into the snack food industry to cater to health-conscious consumers.
2. Gluten-free Industry - Disruptive innovation opportunity: Develop gluten-free snacks that are also nutrient-dense and appealing to a wider range of consumers.
3. Alternative Ingredients Industry - Disruptive innovation opportunity: Explore the use of alternative ingredients like popped sorghum to create innovative and healthier snack options.
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