The 4700BC Corn Chips+ are a new snack range from the brand focused on providing consumers with a tasty way to satisfy their craving for a crunchy snack. The snack features triangle-shaped pieces that are blasted with seasoning, and come in a variety of flavors to choose from including Hawaiian Barbecue, Salt & Truffle, Cheese & Herbs and Sun-dried Tomato. The snack is popped instead of being fried or baked to give it a nutritional profile that is 60% lower in fat than traditional potato chips without compromising on flavor.
Founder Chirag Gupta commented on the 4700BC Corn Chips+ saying, "Who doesn’t love chips, but let’s be real, they usually aren’t the healthiest option. But we were fortunate to have come across a new age method of solving this problem, and with months of experimentation brought together a product that we can now claim is the future of Chips – Corn Chips+…”
Key Themes Behind This Trend
- Popped Snacks
- Popped snacks replacing baked or fried ones as low-fat flavorful alternatives.
- Healthier Chips Alternatives
- Innovative chips that provide a healthier snacking option for consumers.
- Creative Chip Flavors
- Inventive seasoning solutions for chips that cater to the taste buds of consumers who want something different.
Where This Applies
- Snack Industry
- Opportunities for companies to invest in research and development of healthier snack options to keep up with growing consumer demand.
- Food Retail Industry
- Retailers should stock healthier snack options as consumers opt for more health-conscious products.
- Food Technology Industry
- Companies can invest in methods and technologies that can produce healthier chips and snack alternatives.
