Groovie Veggie Bites are healthy puffed sorghum snacks that appeal to people of all ages who want to enjoy a nutritious, snackable super grain. These puffs for preschoolers, toddlers, kids and adults alike are available in fun flavors like Broc ‘n Roll, Shroomtastic and Turn Up the Beet. With eight ingredients or less, these puffs truly share the benefits of a minimally processed grain and no preservatives or artificial fillers.
Naturally, sorghum is low in fat, gluten-free and rich in protein and fiber. Sorghum is not only sought-after for its nutritional benefits, it's also noteworthy for being a drought-tolerant grain. As drought ravages the United States, sorghum continues to grow, needing much less water and fertilizer than other common kinds of grain crops.
What's Driving This Trend
- Sustainable Snacks
- Opportunity for food companies to create snacks using drought-resistant crops like sorghum, reducing water usage and promoting sustainability.
- Minimally Processed Foods
- Opportunity to market and supply unprocessed or minimally processed sorghum snacks that appeal to health-conscious consumers looking for healthy snack options.
- Gluten-free Snacks
- Opportunity to create gluten-free snacks using sorghum as the main ingredient, catering to the growing population of individuals with gluten intolerance or celiac disease.
Who This Affects Most
- Food and Beverage
- Food and beverage companies can use sorghum as a healthy and sustainable alternative to other grains, creating a new line of snack products.
- Agriculture
- Opportunity for agricultural companies to invest in and promote the growth of drought-resistant crops like sorghum, which can help to combat the effects of climate change and reduce water usage.
- Health and Wellness
- Health and wellness companies can promote the benefits of sorghum-based snacks as a healthy alternative to other processed snacks, targeting health and environmentally conscious consumers.
