The KitKat Gold candy bar has been launched by Nestlé in the UK and Ireland as a premium chocolate option that will offer consumers a new flavor to enjoy when in need of a sweet treat. The bar is achieved with the brand's trademark crispy wafers that have been paired with smooth milk chocolate in the bas and a topping of white chocolate that boasts sweet notes of caramel. The bar is free from artificial colors, preservatives and flavors to make it applicable for modern consumers seeking to avoid unwanted additives.
Nestlé Marketing Director, Confectionery for the UK and Ireland Alex Gonnella spoke on the new KitKat Gold candy bar saying, "We’ve had an amazing response to the new KitKat experiences that we’ve introduced over the past few years. I am certain that KitKat Gold is going to be just as big a hit on these shores as it has been down under, especially if the reaction at Nestlé HQ is anything to go by.”
The New KitKat Gold Has a Smooth, Indulgent Profile
Michael Hemsworth — January 15, 2020 — Marketing
References: nestle & conveniencestore