KitKat is pleased to unveil its latest addition to the renowned chocolate assortment – 'KitKat 70% Dark.' Described as a four-finger wafer with rich dark chocolate, a this delicious treat is perfect for consumers who want the same KitKat flavor but in a darker chocolate variant.
The dark chocolate bar is crafted using cocoa sourced from families participating in Nestlé’s cocoa income accelerator program, demonstrating a strategic alliance to enhance the well-being of cocoa-farming families and their communities. This noteworthy collaboration between KitKat and Nestlé Confectionery in the UK is positioned to improve the current cocoa-sourcing climate. Particularly, the initiative prioritizes advancing regenerative agriculture practices, focusing on protecting, preserving, and restoring natural resources.
Interested consumers can find the new KitKat flavor in Sainsbury stores across the UK.
Image Credit: Nestlé
Why This Trend Is Growing
- Regenerative Agriculture Practices
- The collaboration between KitKat and Nestlé Confectionery in the UK prioritizes advancing regenerative agriculture practices, focusing on protecting, preserving, and restoring natural resources.
- Cocoa Sourcing
- KitKat's new dark chocolate bar highlights the cocoa sourced from families participating in Nestlé's cocoa income accelerator program, demonstrating a strategic alliance to enhance the well-being of cocoa-farming families and their communities.
- Dark Chocolate Variants
- KitKat 70% Dark offers a darker chocolate variant of the classic KitKat flavor, catering to consumers who prefer richer flavors.
Industries Being Reshaped
- Confectionery
- KitKat's new dark chocolate bar falls under the confectionery industry, providing a delightful treat for chocolate enthusiasts.
- Food Retail
- Sainsbury stores across the UK carry the new KitKat 70% Dark, enhancing the product offerings in the food retail industry.
- Cocoa Farming
- The collaboration between KitKat and Nestlé highlights the cocoa farming industry and aims to improve the well-being of cocoa-farming families and their communities.
