The February 2024 branding round-up is dominated by brands across many different industry categories aiming to celebrate the coming Lunar New Year with specialized capsules.
Personal care brand Lush, for instance, launched a stunning Year of the Dragon-inspired product range, featuring the Inner Dragon Bath Bomb, the Blooming Dragon Gift Set, and the Wild Spirit Knot Wrap. In the luxury skincare space, clé de peau Beauté debuted a Lunar New Year campaign in collaboration with artist Xi Wen.
Elsewhere, Tsingtao celebrates the Lunar New Year with specialized restaurant partnerships with four prominent New York City eateries, offering limited-edition Year of the Dragon-inspired menus.
All collections featured in the February 2024 branding round-up seek to celebrate prosperity in the New Year.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
