Top 85 Branding Trends in February

From Cheeky Self-Care Pillows to Lunar New Year Whiskies

— March 10, 2024 — Marketing
The February 2024 branding round-up is dominated by brands across many different industry categories aiming to celebrate the coming Lunar New Year with specialized capsules.

Personal care brand Lush, for instance, launched a stunning Year of the Dragon-inspired product range, featuring the Inner Dragon Bath Bomb, the Blooming Dragon Gift Set, and the Wild Spirit Knot Wrap. In the luxury skincare space, clé de peau Beauté debuted a Lunar New Year campaign in collaboration with artist Xi Wen.

Elsewhere, Tsingtao celebrates the Lunar New Year with specialized restaurant partnerships with four prominent New York City eateries, offering limited-edition Year of the Dragon-inspired menus.

All collections featured in the February 2024 branding round-up seek to celebrate prosperity in the New Year.
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Popularity
Activity
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82
Greek Soccer Club-Inspired Kits
Greek Soccer Club-Inspired Kits
The Volos FC 2024 Collection is Manufactured by Admiral
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81
Curated Cheese Experiences
Curated Cheese Experiences
Curdbox Will Certainly Delight Cheese Enthusiasts
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80
Limited Margarita Deals
Limited Margarita Deals
Chili's Grill & Bar Offers Two Margarita Deals in January
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79
Skincare Mountain Resort Partnership
Skincare Mountain Resort Partnership
Kiehl's and Jackson Hole Mountain Resort are Collaborating
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78
Celebrity-Approved Mezcal Cocktails
Celebrity-Approved Mezcal Cocktails
Dos Hombres Has Expanded Its Presence to Applebee's
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77
American Restaurant Partnerships
American Restaurant Partnerships
QDOBA Partnered with Leo Burnett for Massive Expansion
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76
Baseball-Branded Sports Drink Expansions
Baseball-Branded Sports Drink Expansions
BODYARMOR Sports Drink Expands to Canada
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75
Romantic Home Fragrances
Romantic Home Fragrances
The 2024 Febreze Scent of the Year is Romance & Desire
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74
Bourbon-Inspired Chocolate Collections
Bourbon-Inspired Chocolate Collections
Woodford Reserve Partners with Compartés
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73
Matcha-Inspired Wellness Rituals
Matcha-Inspired Wellness Rituals
Colleen Rothschild Boasts the Matcha Tea Toner + Rituals Candle
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72
Diversity-Promoting Digital Courses
Diversity-Promoting Digital Courses
The North Face Introduces the Allyship in the Outdoors Course
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71
High-Quality Mushroom Supplements
High-Quality Mushroom Supplements
Feral Fungi Boasts a Wide Range of Locally Crafted Supplements
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70
Hawaii-Inspired Artisanal Bonbons
Hawaii-Inspired Artisanal Bonbons
KOHO Offer a Taste of Artisanal Chocolates Crafted in Hawaii
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69
DIY Dumpling Kits
DIY Dumpling Kits
Thirsty Dumpling Offers an All-in-One Dumpling Party Experience
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68
Footlong Snack Collections
Footlong Snack Collections
Subway's Sidekicks Build on the Success of the Footlong Cookie
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67
Delicious Matcha-Powered Latte Blends
Delicious Matcha-Powered Latte Blends
Blume Recently Launched the Matcha Coconut Superfood Latte
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66
Child-Focused Plant-Based Foods
Child-Focused Plant-Based Foods
The Franklin Farms Mickey Mouse & Friends Products are Flavorful
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65
Revamped Eco Juice Packaging
Revamped Eco Juice Packaging
Capri-Sun Packaging Now Features Stronger Paper Straws
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64
Travel-Inspired Pretzel Packaging
Travel-Inspired Pretzel Packaging
Sabio's Snacking Passport Offers an Interactive Element
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63
Romantic Rose Gins
Romantic Rose Gins
The Glendalough Rose Gin is Excellent for Valentine's Day Celebrations
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62
Slick Hand-Built Electric Vehicles
Slick Hand-Built Electric Vehicles
Moke America Announces Its Comeback with a New Upgrade
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61
Health Network Brand Campaigns
Health Network Brand Campaigns
The University Health Network Announced its 'UHNITED' Campaign
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60
Immunity-Supporting Colostrum Supplements
Immunity-Supporting Colostrum Supplements
Colostrum by Nature's Sunshine Has Antioxidant Benefits
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59
Creativity-Celebrating Week-Long Campaigns
Creativity-Celebrating Week-Long Campaigns
Crayola Education Will Kick Off Crayola Creativity Week
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58
Black Truffle Olive Oils
Black Truffle Olive Oils
Laconiko Offers a Taste of Luxury with the Essence of Black Truffles
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57
Ultra-Slick Blue Guitars
Ultra-Slick Blue Guitars
Epiphone Collaborates with French Musician Waxx
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56
Re-Designed Holiday Tins
Re-Designed Holiday Tins
NEOM's Re-Imagined Packaging Boasts Quality and Style
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55
Self-Love Herbal Tea Blends
Self-Love Herbal Tea Blends
Alevan Botanica's Love Tea is Designed Too Elevate One's Day
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54
High-Quality Oaxaca-Crafted Mezcals
High-Quality Oaxaca-Crafted Mezcals
Zomoz Mezcal Boasts a Crystal-Clear Appearance
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53
EV Automobile Re-Brandings
EV Automobile Re-Brandings
Honda Unveils a New Striped-Down Logo for the Future Cars
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52
Pink Sushi Boxes
Pink Sushi Boxes
Dept. Sushi Serves Up Sushi in Chic, Vibrant Boxes
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51
Olive Oil-Powered Nourishing Oils
Olive Oil-Powered Nourishing Oils
Korres Boasts the Pure Greek Olive Three-in-One Nourishing Oil
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50
Artist-Inspired Lifestyle Collections
Artist-Inspired Lifestyle Collections
Dumbgood Releases a Range, Inspired by Paul Frank
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49
Cheeky Self-Care Pillows
Cheeky Self-Care Pillows
La-Z-Boy's Do Not Disturb Décor Supports Rest & Relaxation
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48
White Rose-Infused Skincare Collections
White Rose-Infused Skincare Collections
Sabon Introduces the White Rose: La Vie En Roses Capsule
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47
Signature Modern Bass Guitars
Signature Modern Bass Guitars
Epiphone Collaborates with Acclaimed Multi-Instrumentalist Rex Brown
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46
Bold Creamy Eyeshadows Pensils
Bold Creamy Eyeshadows Pensils
Cheekbone Beauty's Fearless Eyeshadow is a Vegan Eyeshadow Pencil
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45
Versatile Wellness Patch Lines
Versatile Wellness Patch Lines
Laki Naturals Introduces Patches Designed to Address Various Needs
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44
Lunar New Year-Inspired Mochis
Lunar New Year-Inspired Mochis
Mochi Gummies Highlights Its Compatibility with Lunar New Year
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43
Delicious Superfood Cocktail Mixes
Delicious Superfood Cocktail Mixes
Modica Produces a Comprehensive Range of Cocktail Mixers
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42
Premium Italian Heritage Oils
Premium Italian Heritage Oils
The Corto Olive Oil is Offered in Lemongrass & Basil
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41
Premium Kitchen Pranks
Premium Kitchen Pranks
IKEA Invented "Eureka Spiritis" to Showcase Its Quality Furnishings
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40
Vibrant Plant-Based Skincare Lines
Vibrant Plant-Based Skincare Lines
RALLY Caters to Individuals with Active and Busy Lifestyles
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39
Vibrant Non-Alcoholic Wine Labels
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages
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38
Confetti-Filled Snacking Commercials
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
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37
Re-Designed Family-Owned Olive Oils
Re-Designed Family-Owned Olive Oils
Itxart Olive Oil Tells a Story Through Its Packaging
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36
Inspiring Daily Bodycare
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
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35
Reduced Material Gin Packaging
Reduced Material Gin Packaging
Beefeater 24 Packaging Now Has 90% Less Plastic and More
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34
Dragon-Inspired Restaurant Partnerships
Dragon-Inspired Restaurant Partnerships
Tsingtao Celebrates the Year of the Dragon
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33
Branded Insulated Suits
Branded Insulated Suits
Domino's Heat Suit Keeps People Warm with Pizza Delivery Bag Tech
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32
Black-Owned Accessories Brands
Black-Owned Accessories Brands
Eternal Blue is Based in California and Emphasizes Expression
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31
Cult Movie-Inspired Tumblers
Cult Movie-Inspired Tumblers
Dragon Glassware Boasts the Mean Girls Burn Book Tumbler
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30
Plant-Based Hydrating Hand Soaps
Plant-Based Hydrating Hand Soaps
Grove Co. Boasts a New Scent for Its Soap Called 'Sunshower'
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29
Limited-Edition Orange Juice Bottles
Limited-Edition Orange Juice Bottles
Tropicana's "Tropcn" Packaging Reminds It's Not Artificial
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28
Easter Candy Suites
Easter Candy Suites
Fans are Invited to the PEEPS Sweet Suite for a Festive Spring Getaway
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27
Contemporary Tea Packaging
Contemporary Tea Packaging
Chaiboy's Tea Tells a Story Through Its Design
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26
Dragon-Inspired Luxury Skincare
Dragon-Inspired Luxury Skincare
clé de peau Beauté Launches Its Happy Radiant New Year Campaign
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25
Sustainable Mainstream Candy Bars
Sustainable Mainstream Candy Bars
This New KitKat Bar is Made with Sustainably Sourced Cocoa
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24
Vibrantly Re-Designed Tea Packaging
Vibrantly Re-Designed Tea Packaging
Chay Tea Has Undergone a Geometric Packaging Rebrand
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23
Pizza-Inspired Streetwear Collections
Pizza-Inspired Streetwear Collections
Dinner Service Ny Debuts the Prince Street Pizza Collection
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22
Aluminum-Packaged Kombuchas
Aluminum-Packaged Kombuchas
Mortal Kombucha Has Introduced Eco-Friendly Aluminum Bottles
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21
Cheesy Snack Nail Polishes
Cheesy Snack Nail Polishes
The Cheez-It x Nails Inc Duo Shares Two Cheez-It-Inspired Shades
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20
Craveable Frozen QSR Meals
Craveable Frozen QSR Meals
Taco Bell at Home Cravings Kits Help Fans Make Menu Classics at Home
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19
Cinematic New Year Campaigns
Cinematic New Year Campaigns
Prada Releases Its High-Fashion Campaign for Chinese New Year
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18
Legacy Chocolate Brand Packaging
Legacy Chocolate Brand Packaging
The Cadbury 200th Anniversary is Being Marked with Retro Branding
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17
Pasta-Themed Jewelry
Pasta-Themed Jewelry
The Pasta Promise Celebrates the Return of Barilla Love Heart-Shaped Pasta
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16
Modern Winter-Inspired Fragrances
Modern Winter-Inspired Fragrances
Pura Launches Three Scents That are Perfect for Winter
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15
Recyclable Paper-Made Coffee Packaging
Recyclable Paper-Made Coffee Packaging
JDE Peet's is Rolling Out Recyclable Coffee Packaging
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14
Recyclable Label-Free Soda Packaging
Recyclable Label-Free Soda Packaging
Coca-Cola is Trialling New Sprite Bottles in the UK
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13
Loneliness-Combatting Grocery Shopping Experiences
Loneliness-Combatting Grocery Shopping Experiences
Oma's Soep Debuted a Shopping Basket Initiative
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12
Undefined Relationship Candies
Undefined Relationship Candies
Sweethearts Created Situationships Conversation Hearts for Gen Z
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11
Dragon-Inspired Personal Care Collections
Dragon-Inspired Personal Care Collections
Lush Launches a Year of the Dragon-Inspired Collection
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10
Personalized Cereal Boxes
Personalized Cereal Boxes
General Mills Just Unveiled Cheerios Name Boxes for American Heart Month
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9
Luxury Auto-Branded Footwear Collections
Luxury Auto-Branded Footwear Collections
Automobili Lamborghini and Tod's Release New Designs
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8
Video Game-Inspired Watch Collaborations
Video Game-Inspired Watch Collaborations
Kojima Productions & Anicorn Watches Co-Design a Watch
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7
Couture Beauty Campaigns
Couture Beauty Campaigns
The Rouge Dior 2024 Campaign Film Features Four House Muses
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6
Artist-Inspired Athletic Wear Collections
Artist-Inspired Athletic Wear Collections
Hyba Activewear Partners with Michelle Hoogveld
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5
Co-Branded Hydration Tumblers
Co-Branded Hydration Tumblers
The Starbucks x Stanley Dropped to Support Starbucks' Winter Menu
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4
Modernized Coffee Product Branding
Modernized Coffee Product Branding
Nescafé Branding Has Been Overhauled for a Refreshed Profile
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3
Cartoon-Inspired Frozen Treats
Cartoon-Inspired Frozen Treats
Popsicle Introduces SpongeBob SquarePants Pops in Stores Nationwide
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2
Botanical Euphoric Seltzers
Botanical Euphoric Seltzers
New Brew Aims to Transform the Seltzer Beverage Experience
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1
Lunar New Year Whiskies
Lunar New Year Whiskies
James Jean Designs Johnnie Walker Blue Label's Lunar New Year Bottle
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