To complement its Long Live The Lazy campaign, La-Z-Boy launched Do Not Disturb Décor, a limited series of needlepoint pillows that help people prioritize and protect their need to rest in the new year. The limited-edition pillows are decorated with tongue-in-cheek phrases that help people playfully communicate their need for downtime, such as "Do Not Disturb," "Long Live the Lazy" and "Recline Mode Activated."
According to a recent La-Z-Boy survey, nearly three in four Americans (74%) say they plan to prioritize rest as a form of self-care this year. Although nearly half of Americans (47%) use the "do not disturb" function on their phones for moments of rest and relaxation, 76% of people report that their friends and family don't always respect their time when they want uninterrupted time to replenish.
Why This Trend Is Growing
- Self-care Pillows
- La-Z-Boy's Do Not Disturb Décor offers needlepoint pillows that prioritize and protect the need for rest and relaxation.
- Rest as Self-care
- According to a recent survey, 74% of Americans plan to prioritize rest as a form of self-care, creating opportunities in the market for rest-focused products and services.
- Downtime Communication
- La-Z-Boy's limited edition pillows with tongue-in-cheek phrases like 'Recline Mode Activated' tap into the need for playful communication about downtime, potentially inspiring new products and messaging strategies.
Industries Being Reshaped
- Home Furnishings
- La-Z-Boy's Do Not Disturb Décor pillows are a disruptive innovation opportunity in the home furnishings industry, offering unique products that prioritize rest and relaxation.
- Self-care
- The growing trend of prioritizing rest as self-care presents an opportunity for businesses in the self-care industry to develop rest-focused products and services.
- Communication Products
- The need for playful communication about downtime highlighted by La-Z-Boy's pillows presents an opportunity for the communication products industry to create innovative solutions for expressing rest and relaxation needs.
