Kiehl's and Jackson Hole Mountain Resort are Collaborating
Ellen Smith — January 4, 2024 — Marketing
References: kiehls & beautypackaging
Skincare brand Kiehl's and Jackson Hole Mountain Resort are joining forces; this exclusive partnership aims to seamlessly integrate skincare protection into the mountainous adventures and extreme conditions of the great outdoors that Jackson Hole Mountain Resort is known for.
The collaboration will not only celebrate the spirit of adventure but also provide year-round skincare solutions for the patrons of Jackson Hole Mountain Resort. Prominent ski-lifts and base mountain maps will feature Kiehl’s SPF while Kiehl’s will conduct product sampling at key locations like Ski Gondolas, Trams, Private Booking Services, as well as through exciting consumer events and activations.
The partnership will also feature exciting giveaways, allowing consumers to win free Jackson Hole Mountain Resort Day-Passes.
Image Credit: Kiehl's
The collaboration will not only celebrate the spirit of adventure but also provide year-round skincare solutions for the patrons of Jackson Hole Mountain Resort. Prominent ski-lifts and base mountain maps will feature Kiehl’s SPF while Kiehl’s will conduct product sampling at key locations like Ski Gondolas, Trams, Private Booking Services, as well as through exciting consumer events and activations.
The partnership will also feature exciting giveaways, allowing consumers to win free Jackson Hole Mountain Resort Day-Passes.
Image Credit: Kiehl's
Trend Themes
1. Mountain Resort Partnerships - The collaboration between Kiehl's and Jackson Hole Mountain Resort sets a trend for skincare brands partnering with outdoor adventure destinations.
2. Seamless Skincare Integration - The exclusive partnership aims to seamlessly integrate skincare protection into the extreme conditions of outdoor adventures provided by Jackson Hole Mountain Resort, creating a trend for a holistic approach to skincare.
3. Year-round Skincare Solutions - The collaboration will provide year-round skincare solutions, establishing a trend for skincare brands to cater to the specific needs of patrons at adventure resorts.
Industry Implications
1. Skincare - The partnership between Kiehl's and Jackson Hole Mountain Resort creates opportunities for skincare brands to expand into adventure tourism and promote their products in extreme conditions.
2. Adventure Tourism - The collaboration with Kiehl's opens up opportunities for adventure tourism destinations to offer exclusive skincare solutions and create unique partnerships with skincare brands.
3. Outdoor Sports Equipment - The partnership highlights the need for outdoor sports equipment companies to consider integrating skincare protection features into their products.
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