Paula's Choice launched the Skin Perfecting 6% Mandelic Acid + 2% Lactic Acid Liquid Exfoliant, which complements a similar liquid exfoliant that was launched before it and went viral for its efficacy.
Fortunately for fans of the brand and in particular, products like the Skin Perfecting 2% BHA Liquid Exfoliant, the all-new Paula’s Choice Skin Perfecting 6% Mandelic Acid + 2% Lactic Acid Liquid Exfoliant plays well with the popular formula. “Many have found that alternating these two exfoliants produces even better results for their skin concerns," Bryan Barron, Paula’s Choice’s director of skincare research, recommended to Bustle, "Try using the AHA exfoliant as part of your morning routine and the BHA exfoliant during your evening routine, or alternate days."
Notably, this new liquid exfoliant is formulated for all skin types, even sensitive.
What's Driving This Trend
- Liquid Exfoliants
- The launch of Paula's Choice Skin Perfecting 6% Mandelic Acid + 2% Lactic Acid Liquid Exfoliant highlights the growing popularity of liquid exfoliants in skincare.
- Alternating Exfoliants
- Using both AHA and BHA exfoliants from Paula's Choice offers an opportunity for consumers to enhance their skincare routine by alternating between the two products.
- Sensitive Skin Formulations
- Paula's Choice's new liquid exfoliant specifically formulated for all skin types, including sensitive skin, demonstrates the increasing demand for skincare products tailored to sensitive individuals.
Who This Affects Most
- Skincare
- The launch of Paula's Choice liquid exfoliants showcases the continued innovation in the skincare industry with new formulations to cater to varying skin needs.
- Beauty
- The popularity of liquid exfoliants like Paula's Choice's products indicates a potential disruption in the beauty industry, as consumers seek efficient and effective skincare solutions.
- Personal Care
- The inclusion of liquid exfoliants formulated for sensitive skin by Paula's Choice reflects the trend in the personal care industry towards providing inclusive and gentle products for all individuals.
