Footlong Snack Collections

Subway's Sidekicks Build on the Success of the Footlong Cookie

The Subway Footlong Cookie was offered by Subway for a limited time for National Cookie Day in 2022 and a year later, it became a permanent menu item—now, fans of the elongated snack can indulge in Subway's Sidekicks, an all-new collection of footlong snacks.

Three footlong snacks will be exclusively available at Subway restaurants nationwide as of January 22nd: a Cinnabon Footlong Churro, Auntie Anne's Footlong Pretzel and the thick and gooey Footlong Cookie. With this collection, there's a sweet or savory option to suit all taste preferences. While the $2 Cinnabon Footlong Churro is topped with Cinnabon's world-famous Makara cinnamon and sugar, the salty and buttery $3 Auntie Anne's Footlong Pretzel is served with a side of Subway's Honey Mustard.

These sweet and savory snacks exemplify Subway's expertise as a creator of footlong sandwiches.

Elongated Snack Collections
Subway's Sidekicks introduce a new range of footlong snacks, offering a variety of sweet and savory options.
Gourmet Fast Food
Subway partners with Cinnabon and Auntie Anne's to bring high-quality footlong snacks to its menu.
Permanent Menu Additions
Subway expands its menu by making the Footlong Cookie a permanent item and introducing the Sidekicks collection.

Industries Being Reshaped

Fast Food
The fast food industry benefits from Subway's collaboration with popular brands and the introduction of gourmet footlong snacks.
Bakery
Subway's partnership with Cinnabon and Auntie Anne's opens up opportunities for bakeries to explore innovative collaborations with fast food chains.
Confectionery
The confectionery industry can learn from Subway's success in creating an in-demand footlong cookie and expand their product offerings to include larger-sized treats.
SCORE
2.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 25%
Activity 34%
Freshness 23%