Epiphone collaborates with French musician Waxx to unveil a beautiful blue signature guitar called the Waxx Nighthawk™ Studio. Exclusively available in the European Union and on piphone.com, this model is inspired by Waxx's iconic Gibson Nighthawk guitar.
The blue guitar features a mahogany body and neck, an Indian laurel fretboard, and Epiphone ProBucker humbucker™ pickups. It is finished in Pelham Blue and comes with a hardshell guitar case.
WAXX was incredibly excited about the collaboration, stating: "Making this guitar with the Gibson and Epiphone team has been one of the greatest adventures of my life. To have a signature is already an unimaginable honor, but to do it with this dream team is beyond a dream. All my love of music is concentrated in this instrument."
Image Credit: Epiphone
Key Themes Behind This Trend
- Signature Guitars
- Opportunities for creating unique signature guitars that are inspired by popular musicians can disrupt the guitar industry.
- Limited Editions
- The popularity of limited edition guitars offers a disruptive innovation opportunity for brands to tap into a niche market and create exclusivity.
- Collaborative Partnerships
- Collaborating with musicians to create custom guitars can disrupt the guitar industry by appealing to the fanbase of those musicians.
Where This Applies
- Musical Instruments
- Innovations in signature guitars can disrupt the musical instrument industry by offering unique products that cater to musicians' specific preferences.
- Retail
- The rise of limited edition guitars provides a disruptive innovation opportunity for retailers to capitalize on the demand for exclusive and collectible musical instruments.
- Music Production
- Collaborations between musicians and guitar brands present an innovation opportunity for the music production industry to incorporate custom instruments into recording studios.
