The Cadbury Caramilk candy bar is being launched by Mondelēz International as anew kind of chocolate indulgence for consumers to try out. The chocolate bar is reportedly a caramelized white chocolate treat that merges the flavor experience of milk chocolate with caramel. This was conceived given the popularity of caramel with the chocolate confectionery market, and will be available for consumers to pick up starting early July at a price point of £1 for 80-gram tablets and 69p for 37-gram single bars.
The Cadbury Caramilk candy bar was explained further by Brand Manager at Mondelēz International Beatrice Berutti who said, "Known to be a much-loved classic chocolate in Australia, Cadbury Caramilk is sure to be a hit in the growing Chocolate market. In fact, Mondelez tablets are currently experiencing growth of 10%, with the new launch sure to build on this, adding excitement to retailer’s ranges with a delicious new flavour."