The Cadbury Dairy Milk bar is one of the brand's most popular and recognizable confections, which is something the new Cadbury Plant Bar takes in stride to offer consumers a plant-based alternative. The candy bar will come in two varieties including Smooth Chocolate and Smooth Chocolate with Salted Caramel, which are both crafted with almond paste to achieve a taste and texture similar to what's possible with milk ingredients. The bars are thus characterized by having a hint of nuttiness and will launch in the UK in November in 90-gram bars for £2.50, and come packaged in wrappers with 100% plant-based packaging.
UK Managing Director at Mondelēz International Louise Stigant commented on the new Cadbury Plant Bar saying, "With 500,000 participants in this year’s Veganuary – double the number of participants from the year before – the increasing public appetite for varied snacking options and plant-based alternatives has never been more apparent. At Mondelēz, evolving consumer demands have long informed our ambition to provide a wide range of products that work for everyone and the new Cadbury Plant Bar range is the latest stop on this journey.”
What Makes This Trend Stand Out
- Plant-based Confections
- As more consumers seek plant-based alternatives, there is disruptive innovation potential for companies to create confectionary treats made from alternative ingredients.
- Vegan Snacking
- As more individuals participate in Veganuary, there is room for disruptive innovation in the snack industry to provide plant-based options that cater to a growing demand.
- Eco-friendly Packaging
- As more companies look to environmentally-friendly solutions for packaging, there is room for companies in the food industry to create 100% plant-based packaging for their products.
Sectors Adopting This
- Confectionary
- Disruptive innovation opportunities exist for companies within the confectionary industry to create plant-based alternatives to traditional products, satisfying a growing demand for plant-based options.
- Snack
- As more individuals opt for plant-based diets, there is an opportunity for companies within the snack industry to create and market products that cater to this consumer trend.
- Packaging
- As more consumers look to reduce their ecological footprint, there is room for companies within the packaging industry to create environmentally-friendly solutions such as 100% plant-based packaging.
