Puratos Belcolade Plant-Based Belgian Milk Chocolate is Tasty
Michael Hemsworth — December 10, 2021 — Marketing
The Puratos Belcolade plant-based Belgian milk chocolate is a vegan-friendly offering from the brand that's focused on providing consumers with an easier way to enjoy dairy-free treats this holiday season. The chocolate is reported to have a very similar profile to milk chocolate, but is dairy and nut-free with a patent-pending product in the recipe. Known as Belcolade Selection M. Plant-Based Cacao-Trace, the chocolate maintains a versatile profile that is suitable for use in hollow figures, tablets and even pralines.
SBU Chocolate Director at Puratos Youri Dumont commented on the new Puratos Belcolade plant-based Belgian milk chocolate saying, "Until now, there was a very clear gap in the plant-based chocolate market. We know the chocolate sector is still driven by many millions of milk chocolate lovers, whose expectations weren’t being adequately met when they looked for plant-based alternatives. So this new product is really about indulging these milk chocolate fans with a really attractive plant-based option. We’re very excited to have solved the puzzle of delicious, allergen-free, plant-based chocolate.”
SBU Chocolate Director at Puratos Youri Dumont commented on the new Puratos Belcolade plant-based Belgian milk chocolate saying, "Until now, there was a very clear gap in the plant-based chocolate market. We know the chocolate sector is still driven by many millions of milk chocolate lovers, whose expectations weren’t being adequately met when they looked for plant-based alternatives. So this new product is really about indulging these milk chocolate fans with a really attractive plant-based option. We’re very excited to have solved the puzzle of delicious, allergen-free, plant-based chocolate.”
Trend Themes
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Plant-based Chocolate — The rise of plant-based chocolate presents an opportunity for the confectionary industry to cater to a growing demand for vegan-friendly products.
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Allergen-free Chocolate — The development of allergen-free chocolate provides an innovative way for chocolate makers to capture the attention of consumers with food allergies and intolerances.
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Indulgent Vegan Treats — The popularity of vegan indulgence products continues to grow, presenting an opportunity for the food industry to expand their offerings in this space.
Industry Implications
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Confectionary — The confectionary industry can capitalize on the growing plant-based trend by innovating with dairy-free, vegan-friendly chocolates like Puratos Belcolade Plant-Based Belgian Milk Chocolate.
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Food Allergy Industry — Allergen-free chocolate presents an opportunity for companies in the food allergy industry to provide an indulgent treat for people with food allergies and intolerances.
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Vegan Food Industry — As veganism grows in popularity, the vegan food industry can expand its offerings beyond basic products by creating indulgent treats like Puratos Belcolade Plant-Based Belgian Milk Chocolate.
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