Hershey’s Plant Based has been announced alongside the Reese's Plant Based products to provide consumers with a mainstream range of sweet treats that are dairy-free. The products include the Hershey's Plant Based Extra Creamy with Almonds & Sea Salt and Reese's Plant Based Peanut Butter Cups, which each feature a creamy, melty profile to closely mimic dairy-based alternatives. The chocolates are made possible with dairy alternatives including oat chocolate and are vegan-friendly to support the increasing number of consumers trying out plant-based diets.
The Hershey’s Plant Based Extra Creamy with Almonds & Sea Salt will arrive at retailers starting in April 2023, while the Reese’s Plant Based Peanut Butter Cups are hitting store shelves this month.
Image Credit: The Hershey Company
Why This Trend Is Growing
- Mainstream Plant-based Products
- Opportunity for plant-based alternatives to go mainstream and appeal to a wider audience.
- Dairy Alternatives
- Growing market for dairy-free alternatives presents opportunities for innovation and new product development.
- Vegan-friendly Products
- Increase in consumers trying plant-based diets creates opportunities for vegan-friendly products in various industries.
Industries Being Reshaped
- Food and Beverage
- Innovation in dairy alternatives and vegan-friendly products in the food and beverage industry.
- Confectionery
- Opportunities for innovation in plant-based alternatives for confectionery products.
- Retail
- Increase in demand for plant-based products offers opportunities for retail to expand their offerings and cater to a wider audience.
