The Yoplait Just 3 Yogurt Focuses on a Reduced Recipe
Michael Hemsworth — December 31, 2019 — Marketing
References: yoplait & brandeating
The new Yoplait Just 3 Yogurt have been unveiled as a range of dairy products that are focused on a free-from profile to satisfy consumers seeking out a more healthful option to pick up. The yogurts come in four flavor varieties including Mixed Berry (with strawberries, raspberries, blueberries and blackberries), Strawberry, Raspberry and Tropical (with pineapple, mango, bananas and passionfruit). Each of the products contain only the namesake fruits along with yogurt and cane sugar with no added flavorings, colors or other ingredients.
The Yoplait Just 3 Yogurt range addresses the increasing popularity of foods with a limited number of ingredients as consumers seek to reduce their intake of unwanted additives and stick to free-from diets.
Image Credit: Yoplait
The Yoplait Just 3 Yogurt range addresses the increasing popularity of foods with a limited number of ingredients as consumers seek to reduce their intake of unwanted additives and stick to free-from diets.
Image Credit: Yoplait
Trend Themes
1. Reduced-ingredient Foods - The trend of reduced-ingredient foods presents an opportunity for innovation in simplifying product formulations and offering healthier options.
2. Free-from Diets - The growing demand for free-from diets creates opportunities for industries to develop products that are free from allergens, additives, and artificial ingredients.
3. Healthful Options - The trend towards healthful options allows industries to cater to consumers who prioritize wellness by offering products with natural ingredients and reduced sugar content.
Industry Implications
1. Food and Beverage - The food and beverage industry can embrace the reduced-ingredient trend by developing products that offer simplicity, natural ingredients, and healthier alternatives to traditional options.
2. Dairy - The dairy industry can seize the opportunity presented by free-from diets to create innovative products that are free from allergens, artificial flavors, and additives.
3. Snack - The snack industry can tap into the healthful options trend by offering snacks with limited ingredients, reduced sugar, and clean labels to cater to health-conscious consumers.
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