The Danone Light + Fit Yogurt Range Now includes Two New Flavors
Michael Hemsworth — February 10, 2022 — Marketing
The Danone Light + Fit yogurt range is being expanded by the brand in the US to provide consumers with a new way to incorporate the premium dairy product into their everyday lifestyle. The lineup now includes the Orange Cream and Lemon Cream flavors, which will join the brand's existing lineup of 20 flavors to ensure there's something for everyone to enjoy. The yogurt contains 12-grams of protein along with seven-grams of sugar, zero-grams of fat and features a good source of calcium in every serving.
Vice President of Greek Yogurt & Functional Nutrition at Danone North America Surbhi Martin commented the Danone Light + Fit yogurt range and its partnership with Dress for Success saying, "Danone North America, Light + Fit and Dress for Success share a commitment to equity in the workplace and helping women in the US thrive at work and in life. Through our partnership, we are proud to support the work Dress for Success does to help women achieve economic independence.”
Vice President of Greek Yogurt & Functional Nutrition at Danone North America Surbhi Martin commented the Danone Light + Fit yogurt range and its partnership with Dress for Success saying, "Danone North America, Light + Fit and Dress for Success share a commitment to equity in the workplace and helping women in the US thrive at work and in life. Through our partnership, we are proud to support the work Dress for Success does to help women achieve economic independence.”
Trend Themes
1. Expanded Greek Yogurt Products - Danone expands the Light + Fit yogurt range with new citrus flavors, providing consumers more options to incorporate the premium dairy product into their everyday lifestyle.
2. Functional Yogurt Products - Danone's Light + Fit yogurt range highlights its functional nutrition containing high protein, low sugar, and zero-fat content, addressing the growing health-conscious trend among consumers.
3. Corporate Social Responsibility Partnerships - Danone North America's Light + Fit yogurt range partners with Dress for Success, showing potential for disruptive innovation through establishing more meaningful corporate social responsibility partnerships within the food industry.
Industry Implications
1. Dairy Industry - Danone's expansion of Greek yogurt product line taps into the growing demand for healthy dairy products.
2. Food and Beverage Industry - Danone's Light + Fit yogurt range showcases potential opportunities for innovating functional yogurts, as consumers prioritize health and wellness in their daily food and beverage choices.
3. Nonprofit and Social Services Industry - Danone North America's Light + Fit yogurt range partnership with Dress for Success presents promising opportunities for food companies to collaborate with non-profit and social services organizations as part of their corporate social responsibility efforts.
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