The Carlsberg Nordic alcohol-free beer has been launched by the brand in the UK as a product that speaks to the increasing demand for low or no-ABV refreshments. The beer is characterized by its refreshing profile that's achieved using a mix of hop varieties with pilsner and caramel malt in the mix. The product is reported by the brand to deliver the same exceptional taste and quality of its libations without any of the alcohol.
VP of Marketing at Carlsberg UK Liam Newton spoke on the new Carlsberg Nordic alcohol-free beer saying, "The alcohol-free category has seen a huge growth in the last few years as consumers seek to moderate their consumption without comprising on the taste of their beer. As a result, more people are opting for alcohol-free drinks, but they don’t want their choices to be limited. That’s why we are delighted to bring them a new choice for 2020 that is uncompromising on taste, quality and enjoyment."
The Carlsberg Nordic Pilsner is a Refreshing Option for Consumers
Michael Hemsworth — January 14, 2020 — Marketing
References: carlsberguk & foodbev