These soda flavor innovations range from spiced seasonal sodas to soda-flavored breath mints.
When it comes to flavor development and unique brand strategies, the new Coca-Cola Cherry Vanilla drink stands out. The beverage combines two fan favorites -- Cherry and Vanilla coke flavors -- and used data collected from the company's Coca-Cola Freestyle machines as a reference. The data-driven product directly responds to niche consumer wants with a final product that combines popular existing offerings.
Additional soda flavor innovations include PepsiCo's 10 Sodastream flavor packs that allow consumers to create signature Pepsico beverages in the comfort of their own home, along with a birthday cake-flavored Dr. Pepper beverage. The novelty themed drink was titled Icing on the Cake that was released for a limited run last year.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
