The Tic Tac Cola-Cola Unites Two Brands Providing Refreshment
Laura McQuarrie — October 14, 2019 — Lifestyle
References: tictac & prnewswire
Tic Tac and Coca-Cola are iconic brands that are known for sharing refreshment with people and now they are coming together to create "first mint with the refreshment of Coca-Cola." The limited-edition Tic Tac Coca-Cola is set to be available in more than 70 countries and three different promotional packs. The tiny white mints are marked with the cola brand's name and are paired with colorful packaging to match, some of which introduce the brand's iconic soda bottle silhouette, and all of which are fit for sharing with friends and taking on the go.
To support the release of the refreshing new tiny mints, Tic Tac and Coca-Cola will be releasing TV campaigns, plus online and social media content for fans to interact with.
To support the release of the refreshing new tiny mints, Tic Tac and Coca-Cola will be releasing TV campaigns, plus online and social media content for fans to interact with.
Trend Themes
1. Limited-edition Collaborations - Brands are partnering to create exclusive and unique products, providing consumers with exciting and memorable experiences.
2. Innovative Flavor Infusions - Companies are exploring new flavor combinations to create unique and refreshing products that appeal to consumers' taste preferences.
3. Cross-brand Promotion Strategies - Collaborating brands are leveraging each other's reach and marketing channels to create impactful promotional campaigns that engage and excite consumers.
Industry Implications
1. Food and Beverage - The food and beverage industry is seeing increased collaboration between brands to create innovative and memorable taste experiences for consumers.
2. Packaging and Design - As brands collaborate, they create opportunities for the packaging and design industry to create visually appealing and attention-grabbing products that enhance brand partnerships.
3. Marketing and Advertising - Cross-brand promotion strategies require the expertise of the marketing and advertising industry to develop effective campaigns that resonate with target audiences and drive engagement.
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