Tic Tac Strawberry & Cream Features a Sweet, Simple Taste
Michael Hemsworth — April 22, 2023 — Lifestyle
References: tictac & snackandbakery
The Tic Tac Strawberry & Cream mints are being launched as the latest flavor of the iconic candy for consumers to pick up on their next visit to the store. The mints feature a pink and red color profile that hints at the creamy yet fruity flavor in each serving, which is perfect for a quick bit of freshness with flavor to boot. The candies are being launched with the Tic Tact Experience in New York City at the Chelsea Market on April 28, 2023 where consumer can enjoy a multi-sensory experience with samples to try out.
The Tic Tac Strawberry & Cream mints come in one-ounce single packs and 3.4-ounce bottle packs, which are priced at $1.59 and $3.79, respectively.
The Tic Tac Strawberry & Cream mints come in one-ounce single packs and 3.4-ounce bottle packs, which are priced at $1.59 and $3.79, respectively.
Trend Themes
1. Fruit-flavored Candies - Opportunities exist to develop new fruit-infused or fruit-inspired candies that appeal to consumers who crave unique taste experiences.
2. Multi-sensory Brand Experiences - Companies can create in-person and virtual events that showcase their products through engaging and immersive experiences, allowing consumers to connect with the brand on a deeper level.
3. Premium Packaging - There is an opportunity to create luxurious and visually appealing packaging for candy products to align with consumers' desire for aesthetic and tactile experiences.
Industry Implications
1. Confectionery - Innovation in the confectionery industry can be focused on creating new flavor combinations that cater to the changing tastes and preferences of consumers.
2. Event Marketing - Companies can use event marketing to create immersive experiences that engage with consumers and increases brand loyalty.
3. Packaging Design - With increasing consumer focus on aesthetic appeal, packaging design will emerge as an essential part of any brand's design strategy.
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