The 25th Annual Sweets & Snacks Expo recently took place in Chicago and during this time the Ferrero Group unveiled a whole host of new items like the Nutella B-Ready snack bar and Ferrero Rocher Premium Chocolate Bars.
Nutella B-Ready is a fan-favorite product n Europe, but now the innovation is coming stateside. In fact, Nutella B-Ready is the first Nutella innovation to come to the U.S. since 2012 when Nutella &GO! made its debut. This new snack consists of a crispy baked wafer shell filled with a creamy hazelnut Nutella spread on the inside. As the press release puts it, "Nutella B-Ready is an irresistible break-time snack that you can enjoy anytime, anywhere!"
Beyond Nutella B-Ready, other innovations include the Kinder Joy Space & Kinder Joy Avatar, Tic Tac Strawberry & Cream, Golden Gallery Signature Caramel, and more.
Image Credit: Ferrero
Key Themes Behind This Trend
- Hazelnut Spread Innovations
- Expanding hazelnut spread applications in snacks offers new product development opportunities for the food industry.
- Specialty Snack Bars
- Developing unique and luxurious snack bars as a convenient option for consumers can disrupt the market.
- Global Product Fusion
- Introducing popular snacks from different regions to a wider international market can capitalize on untapped consumer demand.
Where This Applies
- Confectionery Industry
- Innovative combinations of flavors and textures can provide a competitive edge in the confectionery market.
- Convenience Food Industry
- Developing convenient and indulgent on-the-go snacks can increase market share.
- Packaged Food Industry
- Introducing new and unique product offerings in the packaged food category can capture consumer attention and drive sales growth.
