These new Wells ice cream treats have been unveiled as a series of branded frozen desserts that are expected to catch the attention of treat fans alike. The products come in two varieties including the Nutella Ice Cream and the Kinder Bueno Frozen Dessert, which will each make their formal debut at the NACS Show in Chicago from October 14 to 17, 2025.
The Nutella Ice Cream offers the signature flavor of the classic hazelnut spread and will come in 14-fluid-ounce pints alongside 3.04-fluid-ounce single-serve cones. The Kinder Bueno Frozen Dessert is inspired by the classic chocolate bars and will come in pints and single-serve cones as well.
Chief Marketing Officer at Wells Enterprises Isabella Chia spoke on the new Wells ice cream products saying, "Wells has a century of ice cream expertise and a passion for innovation. By combining that expertise with the global love of Nutella and Kinder Bueno, we are opening a new premium space in frozen treats that delights consumers, strengthens the frozen aisle, and drives incremental sales for our retail and convenience partners."
Image Credit: Wells
What's Driving This Trend
- Branded Frozen Desserts
- Leveraging iconic brands like Nutella and Kinder Bueno in frozen desserts creates unique product differentiation and attracts brand-loyal consumers.
- Premiumization of Ice Cream
- Wells' introduction of high-end branded ice cream lines taps into the growing consumer demand for premium frozen treats.
- Single-serve Innovation
- The availability of single-serve options in branded ice creams responds to the increasing consumer demand for convenience and portion control.
Who This Affects Most
- Frozen Food Market
- The frozen food industry stands to benefit from distinctive flavor innovations and new product introductions that appeal to diverse consumer preferences.
- Confectionery Industry
- Integrating beloved confectionery brands into new formats like ice cream expands product portfolios and captures cross-market opportunities.
- Retail and Convenience Stores
- Retail channels offering unique branded desserts can capitalize on increased customer footfall and enhanced product appeal.
