The innovative examples in the October 2019 food round-up can be divided into experiences and packaged products.
The former boasts some interesting concepts and one can see how brands are creating unique events to enhance their menu or services. While the 'Better McDonald's' is a pop-up that stresses the importance of zero-waste with edible cups, S-Market battles food waste by deeply discounting its soon-to-expire products every night. 'Musubi Madness,' on the other hand, is an experimental activation that embraces an unconventional ingredient — SPAM, and attempts to showcase its culinary versatility. Even Disney World has a special tasting event — 'Emile's Fromage Montage.'
In terms of products, the October 2019 food category calls attention to mustard that is infused with alcohol and heat-and-eat meals for toddlers.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
