Starbucks China and Alibaba recently joined forces to launch an online order and delivery service via Alibaba's smart speaker -- Tmall Genie. Customers can now simply use their voice to request a delivery using Alibaba's on-demand food delivery platform, Ele.me, and should expect their order within 30 minutes. All beverages will be delivered in splash-proof lids while food products will be encased in tamper-proof packaging.
With consumer loyalty always being a top priority for Starbucks, the brand ensured that customers will still be eligible to earn Starbucks Rewards and receive membership updates and benefits on the new platform. The new service also marks the one-year partnership anniversary between Starbucks China and Alibaba and ensures a seamless experience for fans of the coffee chain.