Starbucks Pickup with Amazon Go Offers a Seamless Experience
Michael Hemsworth — November 22, 2021 — Business
The Starbucks Pickup with Amazon Go store concept is being launched in New York City as a way for consumers to enjoy a convenient experience even before they step foot inside. The store makes use of Amazon Go's Just Walk Out technology that will enable customers to simply place their order before arriving and pick it up from the barista. Customers can also enter the Amazon Go market by simply using their In-Store Code to have any item they pick up off the shelf added to their cart or removed if placed back down.
Senior Vice President of Global Growth and Development at Starbucks Katie Young commented on the new Starbucks Pickup with Amazon Go store concept saying, "The new Starbucks Pickup with Amazon Go is designed to provide our customers with an experience that delivers convenience and connection in an effortless way. Our goal with this new store concept is to give our customers the ability to choose which experience is right for them as they go through their day, whether it is utilizing the Starbucks and Amazon apps to purchase food and beverages on the go, or deciding to stay in the lounge for the traditional third place experience Starbucks is known for."
Senior Vice President of Global Growth and Development at Starbucks Katie Young commented on the new Starbucks Pickup with Amazon Go store concept saying, "The new Starbucks Pickup with Amazon Go is designed to provide our customers with an experience that delivers convenience and connection in an effortless way. Our goal with this new store concept is to give our customers the ability to choose which experience is right for them as they go through their day, whether it is utilizing the Starbucks and Amazon apps to purchase food and beverages on the go, or deciding to stay in the lounge for the traditional third place experience Starbucks is known for."
Trend Themes
1. Order-ahead Stores - Other businesses can adopt the order-ahead concept using technology to create a more streamlined and efficient shopping experience.
2. Just Walk Out Technology - Retail stores can implement the Just Walk Out technology to reduce wait times and improve customer experience.
3. Seamless Shopping Experience - Businesses can improve customer experience by providing a seamless shopping experience, whether it's online or in-store.
Industry Implications
1. Food and Beverage - The food and beverage industry can implement the order-ahead concept to reduce wait times and improve customer experience.
2. Retail - Retail stores can implement the Just Walk Out technology to reduce wait times and improve customer experience.
3. Technology - Technology companies can develop and refine the Just Walk Out technology to improve its capabilities and expand its use to different industries.
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