DoorDash and Starbucks have announced plans to expand their partnership, which will see access to the delivery service in all 50 US states by March of this year to maximize access for consumers.
The delivery expansion comes on the heels of a pilot test that took place in several parts of the US and is reported to offer 95% of the in-store menu items directly through DoorDash. Patrons will be able to customize their order just like they would if ordering in-person, which includes choice of espresso roast, milk preference and even syrups, if desired.
The DoorDash and Starbucks delivery expansion won't cost DashPass customers any additional fees to have their order delivered, while the brand's standard service and delivery fees will apply for all others.
Image Credit: DoorDash
What Makes This Trend Stand Out
- Cafe Delivery Expansion
- The expansion of cafe delivery services maximizes accessibility for consumers and creates opportunities for delivery-based revenue models.
- Customized Food Delivery
- Customization options for delivery orders provide a unique user experience and potential for innovative food technology.
- Dashpass Partnership
- The partnership between DoorDash and Starbucks offers potential for exclusive deals and marketing strategies to promote both brands.
Sectors Adopting This
- Food Delivery Services
- Delivery-focused platforms like DoorDash are poised to capitalize on the growing demand for convenient food options.
- Cafe Industry
- Cafes can improve their customer experience and increase revenue by partnering with delivery services and offering customization options.
- Food Technology
- Customization options for delivery orders challenge food technology companies to offer innovative solutions for delivering custom orders.
