Food delivery company DoorDash has announced the launch of an all-new feature called 'Drinks with DoubleDash.'
The new feature allows users to order food from one vendor and then order drinks from another, but do so in single order placement. What's more, the feature does not add any additional delivery fees. For example, a DooDash user could now select a meal from their favorite restaurant, then scroll to the bottom of their menu and begin shopping alcohol options from nearby liquor or grocery store.
“As we continue on our mission to be the one-stop shop for all local commerce needs, we’re excited by the endless possibilities with DoubleDash to connect customers to new categories in a seamless way while providing incremental growth opportunities for our local convenience, grocery, and liquor store merchants," said Ben Damon a product manager at DoorDash.
Image Credit: DoorDash
What Makes This Trend Stand Out
- Multi-vendor Ordering
- The trend of multi-vendor ordering creates opportunities to collaborate across industries and provide customers with a one-stop-shop experience.
- Seamless Integration
- Seamless integration of products from different industries presents opportunities to create additional value for customers and increase sales for businesses.
- No-extra Fees
- Providing customers with multi-vendor ordering options without additional delivery fees could disrupt the food delivery industry and increase customer loyalty.
Sectors Adopting This
- Food Delivery
- Food delivery companies could partner with liquor and grocery stores to create a seamless shopping experience for customers.
- Convenience Stores
- Convenience stores could collaborate with food delivery companies to offer their products to customers in a new and innovative way.
- Liquor Stores
- Liquor stores could expand their customer base by partnering with food delivery companies and offering their products as part of a comprehensive ordering experience.
