With college and university students in mind, Pot Noodle created the limited-edition XL instant noodle cup, which is 600% the size of a standard package of Pot Noodles and promises to feed six students at once. The oversized noodle cup was created to help students save time in the kitchen and spend more time socializing with old and new friends during the first week of school.
The limited-edition XL Pot Noodle cup is being given away as part of a social media contest and to enter, students must share an Instagram post of themselves and a new friend by the 30th of September, tag Pot Noodle and include the #CookLessLiveMore hashtag with their submission for consideration.
Why This Trend Is Growing
- Oversized Food Portions
- Creating limited-edition, oversized versions of popular foods can create buzz and appeal to consumers who want to try something new and different
- Social Media Contests
- Incorporating social media contests into marketing campaigns can increase engagement and brand awareness
- Quick Meal Solutions
- There is an opportunity to create meal products that cater specifically to busy college students who want to spend less time cooking and more time socializing
Industries Being Reshaped
- Food and Beverage
- Food and beverage companies can create limited-edition, oversized versions of popular products to appeal to consumers looking for something new and exciting
- Marketing and Advertising
- Marketing and advertising companies can help brands incorporate social media contests into their campaigns to increase engagement and reach a larger audience
- Education
- Educational institutions can partner with food companies to provide students with quick and easy meal solutions that are convenient for their busy lifestyles
