People who have been eating their favorite kind of cereal or candy for years can now try oversized versions of these food items, especially as a wave of brands are releasing new versions of familiar products with a focus on size. While kids are familiar with Reese's Puffs breakfast cereal, they can now try a supersized version of this product with Reese's Puffs Big Puffs and the same goes for treats like Kellogg’s Jumbo Snax, Sour Big Chewy Nerds, Skittles Giants, which are three times larger than the original candies.
At the same time CPG brands are supersizing their signature products, restaurants are adopting the same idea with everything from overstuffed burgers to extra-large entrees.
SCORE
5.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
- Gen X
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
POPULARITY
Popularity 84%
Activity 61%
Freshness 9%
