Aldi's S’mores Jumbo Cookie Kit Makes One Large Cookie That Feeds 16
Laura McQuarrie — August 28, 2019 — Lifestyle
Inspired by a popular campfire dessert, Aldi is selling S’mores Jumbo Cookie Kits that can be prepared in minutes to satisfy more than a dozen people at once. The oversized cookie kit from In The Mix by Brand Castle will only be available for a limited time—right around Labor Day weekend—and has the potential to help people round out the end of summer with a bang.
To prepare the jumbo cookie, which makes 16 servings, customers only need to add their own butter and water to the cookie mix. After the large-scale cookie has been baked for 12 minutes, it can be enhanced with chocolate and marshmallows to turn it into a decadent, S'mores-inspired treat.
While a handful of brands are experimenting with creating single-serve baking mixes to feed one, this S’mores Jumbo Cookie Kit takes the opposite approach with its shareable recipe.
To prepare the jumbo cookie, which makes 16 servings, customers only need to add their own butter and water to the cookie mix. After the large-scale cookie has been baked for 12 minutes, it can be enhanced with chocolate and marshmallows to turn it into a decadent, S'mores-inspired treat.
While a handful of brands are experimenting with creating single-serve baking mixes to feed one, this S’mores Jumbo Cookie Kit takes the opposite approach with its shareable recipe.
Trend Themes
1. Shareable Baking Kits - The trend of shareable baking kits allows people to easily prepare large desserts to feed a group or party.
2. Campfire-inspired Treats - The trend of campfire-inspired treats offers consumers a nostalgic and indulgent experience with unique flavor combinations.
3. Limited-time Offerings - The trend of limited-time offerings creates a sense of urgency and exclusivity, driving customer interest and sales.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the trend of shareable baking kits by developing innovative and convenient baking products for large groups or events.
2. Catering and Event Planning - The catering and event planning industry can incorporate campfire-inspired treats into their menus to offer unique and nostalgic dessert options for their clients.
3. Retail and E-commerce - Retailers and e-commerce platforms can leverage the trend of limited-time offerings by partnering with brands to offer exclusive and time-limited products, attracting customers and driving sales.
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