Campfire Dessert Muffins

Mrs. Freshley's Deluxe Hershey's S’mores Mini Muffins are Convenient

Mrs. Freshley's Deluxe Hershey's S’mores Mini Muffins are one of the latest flavors arriving thanks to a partnership with the namesake chocolate brand that's sure to catch the eye of shoppers as we head into the warm weather months.

The muffins start off with a gram cracker-flavored recipe that's infused with Hershey's chocolate chips and marshmallow bits throughout to achieve the taste of a s'mores treat in every bite. The muffins are suited for school lunches, but are also great for a portioned dessert or treat. The muffins come in boxes with five packs of four mini muffins that are great for enjoying solo or sharing.

Mrs. Freshley's Deluxe Hershey's S’mores Mini Muffins react to the demand for collaboration food products that incorporate trusted consumer brands for a familiar yet elevated experience.

Collaborative Food Products
Collaboration food products are rising, incorporating trusted consumer brands for a familiar yet elevated experience.
Portioned Desserts Trend
Portioned desserts are becoming popular for convenient snacking or on-the-go treats.
S'mores Flavor Innovation
S'mores flavor innovation is growing, offering a unique twist on classic dessert profiles.

Where This Applies

Food & Beverage
The food and beverage industry can explore collaboration opportunities with trusted brands to enhance product offerings.
Snack Industry
The snack industry can tap into the trend of portioned desserts to cater to consumer preferences for convenient snacking options.
Dessert Manufacturing
Dessert manufacturers can capitalize on the s'mores flavor innovation trend by introducing new product lines or flavors to attract consumers seeking unique dessert experiences.
SCORE
6.4 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 79%
Activity 86%
Freshness 26%