While Costco is no stranger to supersized versions of everyday products, its new seven-pound tubs of Nutella are truly impressive.
Recently, eagle-eyed Costco customers have spotted seven-pound tubs of Nutella at the retail giant. A normal jar of Nutella clocks in at just about eight ounces and Costco's other large-size jar is just 33.5 ounces, making the new tubs the biggest option yet. Based on the suggested serving size of two tablespoons, Nutella fans are looking at 81 servings in each tub. With a price tag of just $22, the seven-pound tubs of Nutella are a steal for Nutella-obsessed families.
For those worried about carrying the giant tub home, Costco members can order the Nutella tubs online and have them delivered right to their door.
Image Credit: <i> Costco.</i>
What's Driving This Trend
- Supersized Food Products
- The trend of offering oversized versions of everyday food products provides an opportunity for companies to tap into the demand for novelty and larger quantities.
- Affordable Bulk Options
- The trend of selling large-size products at discounted prices allows consumers to stock up on their favorite products and save money in the long run.
- Convenient Online Delivery
- The trend of online shopping and home delivery services presents an opportunity for retailers to cater to the needs of busy consumers who prefer the convenience of having products delivered to their doorstep.
Who This Affects Most
- Food Retail
- Food retailers can explore the market for supersized food products and tap into the demand for larger quantities and variety.
- Grocery Delivery Services
- Delivery services can capitalize on the trend of affordable bulk options by offering convenient online ordering and delivery of large-size products.
- Online Retail
- Online retailers can leverage the trend of convenient online delivery by partnering with brands to offer oversized products and ensuring quick and reliable delivery.
