Ideas
Explore the world's #1 largest database of ideas and innovations, with 459,692 inspiring examples.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,208 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 459,692 cutting edge ideas.

Supersized Soy Burgers

McDonald's Just Debuted a New Big Vegan TS Burger in Germany

— May 14, 2019 — Lifestyle
With plant-based burgers gracing fast food menus across America, McDonald's Germany is jumping on the bandwagon with its new Big Vegan TS burger. Described as "a meatless alternative with the real McDonald’s taste," the new burger is just about as close as a vegan can get to enjoy the delicious taste of an iconic Big Mac.

The new Big Vegan TS burger is a meat-free take on the typical McDonald's patty. However, instead of beef, the patty is made from a mixture of soy and wheat. The whole thing is then topped with Lollo Bionda lettuce, pickles, tomatoes, red onion, mustard, and ketchup served on a sesame seed bun. The new burger combo is designed to replace the Veggieburger TS at participating McDonald's locations across Germany.


Image Credit: McDonald's Germany.
Trend Themes
1. Plant-based Fast Food - The rising popularity of plant-based burgers in fast food chains presents an opportunity for companies to develop more innovative and delicious meatless alternatives.
2. Meatless Patty Innovation - The use of soy and wheat in the patty of McDonald's Big Vegan TS burger highlights the opportunity to explore and create new plant-based protein sources for meatless products.
3. Menu Replacement Strategy - McDonald's Germany introducing the Big Vegan TS burger as a replacement for the Veggieburger TS emphasizes the need for companies to continuously update and innovate their menu offerings to cater to changing consumer demands.
Industry Implications
1. Fast Food - The plant-based burger trend in fast food provides an opportunity for fast food chains to attract health-conscious consumers and expand their menu options with innovative meatless alternatives.
2. Food Manufacturing - The demand for plant-based patties like the Big Vegan TS burger calls for advancements in food manufacturing processes to create new textures, flavors, and nutritional profiles for meatless options.
3. Restaurant Chains - Restaurant chains can explore incorporating plant-based burgers into their menus, as seen with McDonald's Germany, to capitalize on the growing consumer interest in sustainable and vegan dining options.
3.4
Score
Popularity
Activity
Freshness