Grill’d and Beyond Meat announced a new collaboration that will see the Australian burger chain offering an upgraded version of the Beyond Burger. The collaboration will see the fourth generation of the Beyond Burger -- the Beyond Burger IV -- being offered at participating locations in Australia with its soy-free, gluten-free and non-GMO recipe in focus. The burger is made with avocado oil, offers 20-grams of protein per serving and is suitable for meat eaters, flexitarians, vegetarians and vegans thanks to its free-from recipe.
Grill'd Founder and Managing Director Simon Crowe commented on the Grill’d and Beyond Meat partnership saying, "We’ve listened to our guests and are excited to now offer Beyond Burger IV, which contains no gluten, no soy and no GMOs. We’re proud to announce a partnership with Beyond Meat across our restaurants nationally, bringing our burger lovers the highest quality, best-tasting plant-based products available.”
Image Credit: Grill'd
Why This Trend Is Growing
- Soy-free Plant-based Foods
- The rise in soy-free plant-based products reflects consumers' growing demand for allergen-conscious options that do not compromise on taste or nutrition.
- Flexitarian Menu Options
- A growing number of restaurants are expanding their menu choices with flexitarian-friendly items to cater to diverse dietary preferences and boost customer inclusivity.
- Clean Label Movement
- Demand for food products with no GMOs and gluten-free ingredients is increasing as consumers prioritize transparency and health benefits in their dietary choices.
Industries Being Reshaped
- Plant-based Food Manufacturing
- Innovations in the plant-based food sector are paving the way for products that appeal to both vegan and non-vegan consumers by enhancing taste, texture, and nutritional content.
- Restaurant and Food Service
- The integration of high-quality plant-based options in mainstream restaurant menus is transforming the dining landscape to better accommodate plant-forward eating trends.
- Health and Wellness Food Market
- A focus on wellness-centric food offerings is driving brands to develop products that align with consumers’ health goals and dietary restrictions.
