Inspired by international cuisines, Schouten Europe launched a trio of vegetable-forward Taste of the World Burgers that express the vibrancy of popular flavors from Mexico, Italy, and Thailand.
“Consumers are increasingly looking for plant-based products that stand on their own,” said Mark van Noorloos, Marketing Manager at Schouten Europe, “By moving away from direct comparisons with meat, we’re able to deliver unique flavors and textures that appeal to a variety of culinary preferences.” These plant-based patties highlight natural ingredients instead of attempting to replicate the qualities of meat and feature soft, veggie-packed interiors with exteriors that become crispy.
The Vegan Italian Burger provides a taste of the Mediterranean with savory herbs, while The Vegan Mexican Burger uses beans, corn, and bell peppers, plus a light coating with tortilla pieces.
What's Driving This Trend
- Globally Inspired Plant-based Foods
- The rise of globally inspired plant-based foods is capturing consumer interest by offering diverse flavors from international cuisines without relying on traditional meat substitutes.
- Vegetable-forward Culinary Innovations
- Emphasizing vegetables as the central element in culinary creations is driving innovation, as these dishes promote health and highlight the natural flavors of recognizable ingredients.
- Texture-driven Vegan Products
- Differentiating plant-based products through unique texture combinations, such as soft interiors and crispy exteriors, sets them apart and enhances the sensory eating experience.
Who This Affects Most
- Plant-based Food Industry
- The plant-based food industry continues to evolve, with companies exploring new ways to incorporate vibrant global flavors and vegetable-centric recipes that cater to diverse palates.
- Food and Beverage Innovation
- Innovation in the food and beverage sector increasingly focuses on developing products that leverage traditional ingredients for fresh, plant-based alternatives that resonate with health-conscious consumers.
- Culinary Experience Industry
- The culinary experience industry is witnessing a shift as it seeks to offer consumers plant-based options that emphasize both authentic taste and appealing texture through creative cooking techniques.
