Beyond Ground has been announced by Beyond Meat as a nondescript plant-based protein option that focuses on versatility to help consumers create a variety of recipes. The product is positioned by the brand as being a blank canvas for your choice of seasonings and additional ingredients, and is thus not an imitation of pork, beef or chicken. The product is crafted with four ingredients including water, faba bean protein, potato protein and psyllium husk, and boasts impressive macros with 27-grams of protein, four-grams of fiber and 140-calories per serving.
Beyond Ground will come in the original unflavored version, but will also come in three seasoned options including Chipotle Pineapple, Tuscan Tomato and Korean BBQ for easy meal preparation.
Image Credit: Instagram (@beyondmeat)
What's Driving This Trend
- Single-ingredient Plant-based Proteins
- Consumers are increasingly interested in plant-based proteins with minimal ingredients that provide clean and recognizable nutrition.
- Seasonally-flavored Proteins
- Flavor innovation in the plant-based protein sector allows consumers to enjoy globally-inspired tastes with convenience.
- Versatile Meat Substitutes
- Meat substitutes that act as a culinary blank canvas offer flexibility for consumers to personalize meals.
- High-protein Low-calorie Foods
- Foods that pack a high-protein punch with lower calorie counts are gaining traction for health-conscious consumers.
Who This Affects Most
- Plant-based Food Industry
- The plant-based food industry is expanding rapidly as consumers gravitate towards sustainable and health-focused dietary options.
- Specialty Seasonings
- Specialty seasonings are increasingly integral in adding unique flavors to versatile food products, enhancing their appeal.
- Consumer Packaged Goods
- The CPG industry is seeing a shift towards minimally processed products that cater to the growing demand for transparency and simplicity.
